Giorgio&Nbsp, Armani, A Vigorous Old Man, Can'T Control Banks' Stock Market.

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Giorgio Armani

As we all know, Giorgio Armani is one of the only remaining private brands in the high fashion industry. Armani's remarks can be said to be "a single pole overturn a ship".

However, the first to fight back is not MiucciaPrada, but Tod 's Group Chairman and CEODiegoDellaValle.

Like Armani, DellaValle is known for its straightforward mind.

6 years ago, he openly defended the Prime Minister of Italy, Berlusconi, through the evening post of Italy.

Shortly after the men's week, Italy's "24 hours Sun" held a luxury conference in Milan. DellaValle said sharply at the meeting: "such an attack is pointless and very inappropriate.

The listing of Prada is a very good move, and the whole world can witness it. "

At the luxury conference, BrunelloCucinelli unveiled its schedule for next spring listing, and Diesel's boss RenzoRosso also expressed the intention of going public.

DellaValle believes that Armani should do something more meaningful than Prada's strategy.

For example, like him, to contribute to the restoration of Colosseum.

"In crisis, the important thing is to work together. We have the obligation to send positive signals instead of wasting time on unnecessary attacks."

In particular, he suggested that Armani should consult other monuments that need money to repair, such as the Sforza castle in Milan.

In addition, he also politely pointed out that Armani is 76 years old this year. It is unwise to make such remarks.

He called Armani "an energetic old man".

DellaValle believes that today's luxury market is undergoing tremendous changes. At this point, we should not be left alone.

"On the contrary, we must learn from those large foreign luxury groups. They integrate many companies and are very competitive."

In particular, he praised the LVMH group's acquisition of its 50.4% stake in the jewelry family brand Bulgari in March this year, calling it "a wonderful deal between friends, which is no better for both buyers and sellers."

For some Italy media's dissatisfaction with the acquisition of a legendary brand in Italy by a French group, he thinks that it is full of absurd ideas and will drive only sincere investors.

But speaking of her company, DellaValle said, Tod 's is growing naturally, not relying on acquisition strategy.

As a listed company in Milan, the group has four brands of Tod 's, Hogan, Fay and RogerVivier.

Previously, CEOFrancescoTrapani of Bulgari said that the purpose of the deal with LVMH group was "to turn Bulgari into a more competitive brand in the international market dominated by big groups".

He pointed out that Bulgari is still a Italy brand, and people do not need a "French Bulgari". Every brand in LVMH has its own independent strategy.

In fact, LVMH is a global multinational group with Italy management and American shareholders.

He also reminded entrepreneurs not to view their company as a toy, to seize all opportunities for growth, even if it means losing control.

As mentioned earlier, with the rapid expansion of IPO market in Italy, BrunelloCucinelli has launched the brand listing plan to seek future development.

He will see next spring as a good opportunity. "I have decided to go public in Milan, because I strongly support Italy, wingbula (headquarters of brand) and our culture."

He said.

By contrast, RenzoRosso is more patient with Diesel's listing plan and extends the timetable to 3 years.

"At the moment, there is no need for this. My two sons are working for the company. We have enough cash flow. We can decide everything freely and do not have to cater for the trend.

However, listing can bring greater pparency to the company and attract executives with shareholding requirements. "

But he also pointed out that listing is a time-consuming and management distraction.

At this luxury conference, DellaValle and Rosso have repeatedly reiterated the importance of the concept of "made in Italy".

BottegaVeneta's CEOMarcoBizzarri also shares the same opinion. He has been supporting Italy's manufacturing sector.

He also said that the company's gradual improvement in recent years is inseparable from the backing of PPR group.

Speaking of the parent company PPR, Gucci's creative director FridaGiannini also said, "every brand's personality and creativity are fully respected."