Singles Day "Handsome Men Tide Female" Marriage: Seven Grid Seven Wolves "Happy Knot Lian Li"
In November 11th, singles day is coming, the next men's wear brand.
Seven wolves
And online first tide women's clothing platform seven grid first took away from the bachelor team.
The two brand business "marriage" is still the first case in the Internet, which has aroused widespread concern in the industry.
The success of this marketing event seems to have been doomed at the very beginning.
The seven wolves and the seven gage wedding ceremonies follow the traditional Chinese wedding ceremony. The wedding is filled with the custom of dressing up and dressing up, so that the public's eyes are attracted by the marketing of classical warmth.
A lot of unidentified onlookers even asked: seven the top floor of the grid is married to the top of the seven wolves. Will the two brands be combined? There are also the onlookers who are watching the lively mentality at micro-blog: "when will they have a baby?"
In the short span of seven days from October 24th to October 30th, Taobao's special activities had more than 60000 page views. Juhuasuan's sales reached tens of millions of yuan on the same day, and only seven of the sales of jeans had been broken by twenty thousand, creating two new Juhuasuan stores. VIP and gold coin had made outstanding achievements, but also led to Taobao's related industry sales performance.
In this regard, the seven grid
market
Director Jia Qiong said: "this activity is not only a simple win-win, but also a successful cooperation and innovation of the Internet. This kind of market reaction has provided confidence for us to do more cooperation and innovation in the future."
Zhong Tao, director of e-commerce of the seven wolves, jokes that today's increasingly intense "gage" makes the seven wolves "see the right eye". This wedding is the witness of their "magnificent and vigorous" love.
The seven new wolves and the seven grid's new form of online marriage can be said to be electronic.
Business affairs
A new era of cooperation has indeed made our eyes full of advertising fatigue bombing.
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