Half Of Orders Were Laid Off And Half Laid Off - Export Textile Enterprises: Pformation And Upgrading To Seize The High-End Market.

It was good to have a two-day break, but Wang Gang, a textile worker, was alarmed. When the textile enterprises labelling export labels encountered an increasingly intense European debt crisis, the order fell and the construction was inadequate, and the workers did not work.

In the past few days, the survey found that not only the owners of textile enterprises were worried about the order, but the workers' hearts were also hanging.

At the recent Guangzhou fair, orders for textile and clothing products in the city dropped by 20%. Many of the orders originally placed for China turned to Southeast Asia where labor costs were cheaper.

The number of workers was reduced from 100 to 50.

In November 13th, Wang Gang, who worked in an export trade garment factory, stroll outside the factory. He used to work in the factory at weekends, and his colleagues were living less. This year, he had a two-day break. He began to feel a little relaxed. He felt relaxed after a long time.

"The order is small, and the work is not enough."

The manager of Qingdao Guang Li knitted garments Co. Ltd. is worried that he can't get the big list. Now the factory workers have been reduced from more than 100 to 50.

When the reporter saw Yu Zheng, he was talking about an order with an American. After a while, the foreigner shook his head and walked away.

"There is no way to do it. Fabric prices are rising and workers' wages are rising."

There is some frustration in politics: they produce at least 7 dollars for a garment, but foreigners only want to give 6 dollars.

"We are still struggling."

Yu Zheng said that some of the same businesses around him had already gone bankrupt.

Reporters learned that at the just concluded Canton Fair, the volume of textile and clothing commodities in the city dropped by 21.7% compared with the previous one.

Among them, textiles dropped by 6.3%, and clothing and clothing decreased by 46.8%.

Buyers go to Southeast Asia

"Big lists have been robbed by Southeast Asia."

Chang Jianxun, manager of Qingdao Dongda Garments Co. Ltd., is sitting on a difficult position.

Their orders are mainly from Europe, America, Japan and Korea.

A T-shirt with a ex factory price of 6 yuan will be profitable if it orders more than 10 thousand units, and only 1000 pieces of it can be profitable.

"Together with the average wage increase of workers, the price of raw materials is still at a high level. Cotton yarn has dropped from 50 thousand yuan per ton last year to 32 thousand yuan per ton, but we still can't afford to start with the price starting point of twenty thousand yuan before the price rise."

Chang Jianxun said that when the cost rose, the profit from 3% to 5% would be gone, and the price of the order would be raised slightly.

Saun Nasser Bernard Yi M, a buyer in the Middle East, has his own company in Pakistan, shaking the price of the suppliers of Qingdao. "This year's textile market is very bad, the purchasing power of the European and American markets is reduced, and the quantity of procurement is small, and Chinese suppliers are asking for a higher price, so that our profits will also decrease significantly, and we can only buy cheaper textiles in Southeast Asia."

After the earthquake, many textile orders in Japan were pferred to Thailand and Burma.

Misaki Sato Ichiro, a buyer from Japan, says that the wages of the workers there are about 1/4 of China and the average price of the products is 10% lower.

Way out

Take out fist products to seize the high-end market.

Chang Jianxun, manager of Qingdao Dongda clothing Limited company, is making two plans: to turn the domestic market to the domestic market, but this market needs a certain process of nurturing, exporting products, not only middle and low end products, but also strengthening the cooperation with famous international sales brands so as to seek the marketing channels and systems of overseas markets.

"Most of the contacts we are dealing with are middlemen, skin peeling and profit margins too low."

Misaki Sato Ichiro, a buyer from Japan, said that more than half of Japan's daily necessities are made in China, and the price is cheap, but the quality is not very high. Chinese textile enterprises should pform into high-quality products.

"Textile and garment enterprises must be pformed."

Zheng Mingmei, Secretary General of Qingdao textile and Garment Association, analyzed that textile and garment exports were still dominated by OEM, with independent brands and independent designs less than 10% of total exports, while export price advantages were weakening and lack of international competitiveness.

Professor Chen Jianwei, vice president of the school of textile and clothing, Qiingdao University, suggests that textile and garment enterprises should grasp the High Rd value R & D design and marketing links, take the road of product differentiation and branding, and only have different products to have pricing power. Only by branding can we grasp the bulk of profits.