Oversupply Of Wenzhou Synthetic Leather Shoes

In recent years, the slump in the footwear market has been an indisputable fact in the industry. Last year, the production of synthetic leather footwear manufacturers in Wenzhou was very leisurely. The unique market positioning and relatively low price made synthetic leather footwear the new darling of the market in 2006.

However, a reporter in Wenzhou found that the situation of the large synthetic leather footwear production enterprises in Wenzhou this year seemed to be embarrassed. Because of the hot sale of synthetic leather footwear last year, a large number of enterprises turned into synthetic leather footwear. The rapid expansion of regional production capacity in short time made the market of synthetic leather footwear become saturated, and the main problems faced by many enterprises were unmarketable products and backlog.

In fact, for most shoe-making enterprises, how to find new market breakthroughs in the current domestic market downturn is always a headache for them in recent years. Last year, the emergence of synthetic leather footwear made many enterprises revive the market while allowing more enterprises to see the prospects and hopes of the market. Therefore, more and more enterprises began to research and produce synthetic leather footwear products, large enterprises extract some production lines, and small enterprises simply pform production directly.

However, behind this seemingly prosperous production, the malpractice of over rapid growth of capacity has begun to appear.

"From July this year, we obviously felt that the sales of synthetic leather shoes this year were obviously less than that of last year. For this reason, we also visited the agents in various regions. We found that a large number of synthetic leather footwear products appeared on the market, and these products were very similar in terms of style, material and price.

After finding this situation, we immediately cut down the production of synthetic leather products and turn back to the production of leather products, but even now, we still have a lot of synthetic leather shoes in the warehouse.

The head of an enterprise told reporters this.

According to its introduction, at present, Wenzhou's shoemaking enterprises are quite a few of them who have accumulated a lot of synthetic leather shoes like them.

However, the backlog is backlog, compared with the real leather shoes products, the sales situation of synthetic leather shoes this year is still very good. Low price, rich surface finishing effect and changeable styles all make synthetic leather shoes more and more popular among consumers.

Perhaps, if not many enterprises "like a swarm of bees" into the synthetic leather shoes market, maybe synthetic leather shoes will really be a unique talent in this year's shoe market.