B2C Shopping Mall Refund Restrictions On Consumption Become More Chicken Ribs

From the beginning of this month, all kinds of B2C

Rebate for discount season

After understanding the rules of using B2C coupons, the reporters found that these websites basically used the "box" to buy coupons, requiring consumers to order 200 yuan or 300 yuan to use this part of the electronic vouchers.

On the eve of "singles day", some online shopping websites produced slogans full of 100 to send 200 and 200 to 400. Another online shopping website is known as "100 to 100", but these promotions are not so affordable.

In this online shopping website, the 200 yuan is the voucher for the platform, which is divided into 4 pieces. If consumers want to use the 50 yuan coupons, they must first purchase 200 yuan of goods at the online shopping website before they can be used. The commodities purchased are also limited to books, music, films and television.

These vouchers must be used within 15 days after receipt, otherwise the system will automatically delete relevant information.

Similarly, the "200 to 300" activities on another online shopping website will also turn 300 yuan into three electronic coupons with a face value of 100 yuan, which are distributed to user accounts. Three tickets are not universal. They can only be used in cosmetics, fashion men's clothing and their V+ area, and they are also regulated to purchase at least 200 yuan before they can be used. The validity period is about a month or so, and expires automatically.

In addition to fan, Jingdong, Dangdang, most of the coupons used in the form of coupons are heavily restricted.

Many netizens complain in micro-blog that this "discount" is actually a series of "combo sets" with far more gimmicks than reality.

Vouchers sell online.

At present, this kind of sales promotion is almost full of large-scale online shopping mall.

In physical shopping malls, many consumers have been fooled by similar coupons, and now online games are becoming popular again.

In the minds of many consumers, the expiry of the cancelled vouchers is like chicken ribs, but on some platforms, similar vouchers are sold on the platform by the sellers because of the convenience of the network.

On the Taobao platform, reporters saw that sales of coupons and vouchers sold everywhere in the "200 minus 80" and "100 full reduction of 30" sales.

In the search, the reporter realized that most of the sellers had fewer pactions, but there were also nearly 30 sellers.

Since it is an electronic consumer voucher, taking into account the "frequent change of consumption coupon usage rules" on B2C website, some sellers are also clear that the number of consumer coupons is no longer responsible for after-sale problems after 30 minutes, while others are directly indicating "no refund after sale".

Some netizens said that although the "reverse coupon" was a profit seeking behavior, but for consumers, in the absence of consumer coupons in time, on-line purchase can really get some benefits.

Sellers help push tickets and get extra cash.

Although the sale of coupons has a "reverse ticket" suspicion, the reporter was informed in the interview that in addition to the collection of coupons and vouchers by some scalpers through the post bar and the community, a large number of coupon sales on the network were outflow through proprietary channels, and that sellers in some channels did not expect to get rich by selling coupons.

"Coupons with a full 300 reduction of 70 will be sold for 2 cents, and you will sell them to you."

Some sellers are talking with reporters.

On the Taobao platform, the 10 yuan or 20 yuan voucher has been considered a high price. Most of the coupons are sold for 0.1 to 2 yuan each.

Why are these sellers so keen on the small business of a few cents?

Reporters learned that online sales vouchers are only supplementary, mainly rely on sales to earn more benefits.

"In general, these sellers will let you click on the website of the store platform while teaching you to operate. Through these links, you will be able to confirm the purchase of vouchers. Finally, the users who consume the customers and Jingdong will go shopping through the promotion of these sellers."

Insiders told reporters that in order to carry out website promotion, B2C website will cooperate with the "alliance" to send a large number of vouchers to the small website owners in the alliance, so that they can promote the distribution of vouchers to attract consumers in the station.

"According to the two sides deliberation, this part of the voucher in theory is only used to promote attracting users, and can not be used for direct sales, but B2C mall is actually very difficult to monitor the final whereabouts of the vouchers issued after this part."

That is to say, these sellers who have large vouchers and consumer vouchers can promote their websites by shopping for the mall, and eventually get the reward or split of the mall.