Shenzhen Costumes: A Show Is Not Enough

In International Fashion world New York, London, Paris and Milan are the four most popular festivals.

In the London Fashion Week of September this year, the fashion Shenzhen Shenzhen event was held as part of the London Fashion week. It is understood that this event was held in London for fourth consecutive years. Organizers of the event said that the fashion Shenzhen campaign aims to enhance cooperation and exchanges between Shenzhen and overseas garment industry, and promote the Chinese apparel industry to the world stage and enhance the international popularity of Chinese local clothing brands. Current Clothing week In the meantime, Shenzhen clothing enterprises also held a fashion show, showing the designer's design.

Media reports show that the show has made Shenzhen apparel show the strength and level of Shenzhen's fashion industry. shine London.

For Shenzhen clothing, especially women's clothing in the domestic apparel industry occupies a considerable position. Statistics show that in 2010, the output value of Shenzhen garments was 150 billion yuan (16 billion 500 million euros), and exported to 6 billion 900 million euros, which is one of China's important apparel industry clusters.

However, to improve the overall level of the clothing industry in Shenzhen, it is far from enough to rely on a fashion show. How to use Shenzhen's advantages to push Shenzhen clothing to a higher level?

First of all, give play to the power of Shenzhen's new and high technology.

Speaking of the most attracting media attention of Shenzhen in November, we can not fail to mention "China International hi tech fair". The "high tech fair" is considered to be the largest and most influential large-scale technology exhibition in China. Local science and technology enterprises in Shenzhen can also "close to the floor" and enjoy the benefits brought by the high tech fair. {page_break}

Data show that in recent ten years, Shenzhen's high-tech industry has been on the road, and the output value of high-tech products has achieved leaping growth. The overall scale of high and new technology industry has ranked first in China's large and medium-sized cities since 2005, and the output value of high-tech products has been independently developed. share More than half of the high-tech industry is mainly from the introduction of technology, processing and manufacturing to independent development.

At present, Shenzhen's innovation capability ranks first in the country's cities. In October 24th, the world famous commercial magazine "Forbes" Chinese version of the 2010 gross domestic product (GDP) in more than 43 billion 600 million yuan of 129 cities in China's survey results showed that the mainland's 25 cities with the strongest innovation ability, Shenzhen ranked the top, which is Shenzhen's second consecutive year occupy the top position of the list.

Clothing industry also needs high technology, from raw materials, production technology, textile machinery, to design, sales and brand promotion. The whole industry chain of garment industry is inseparable from scientific and technological innovation. As the proportion of R & D investment in the whole society accounts for GDP of 2 times the national average, Shenzhen's R & D investment in garment industry should have considerable space.

Second, give full play to the strength of Shenzhen culture. Statistics show that in 2010, the added value of cultural and creative industries reached 72 billion 600 million yuan, ranking the forefront of China's large and medium-sized cities. Shenzhen's creative design industry has obvious advantages and is the birthplace of China's modern graphic design. Industrial design and interior design account for a large market share in the country. It has become the first "design capital" identified by UNESCO in China. In addition, Shenzhen's animation game, digital music, cultural tourism and other industries in the country have an important influence. These industries can be closely linked with the garment industry to form a resultant force.

Thirdly, exert the power of electronic commerce. In recent years, the network clothing brand suddenly rises. With the emergence of Internet technology and business models, micro-blog, SNS social networking sites, forum /BBS, iPhone and Android mobile clients, wireless connectivity and cloud computing have brought new marketing opportunities to e-commerce. This also brings new opportunities for the expansion of clothing e-commerce, brand promotion, mode innovation, channel construction and management. Shenzhen clothing can take advantage of the current opportunities to further develop the power of e-commerce and promote the development of Shenzhen garment industry.