Cowboy Brand Spending Cuts And Slump Sales

According to foreign media reports, men's cowboy clothing sales performance is like washing water

Last August to August this year, sales of men's jeans decreased by 2% to 5 billion 170 million dollars, according to NPD, an authoritative market research firm in North America.

Sales of unit products decreased by 3% to 218 million 600 thousand, each

Sales in high-end markets have been hit hard.

Men's jeans are above $50.

"I care about the economy every day.

But instead of complaining about the economy, we need to focus more on where we can do better and how to make our consumers feel better, "said CristianoQuieti, executive director of Diesel," although the economy is in recession.

We need to give consumers a reason to buy.

If shoppers' spending is limited, then you have to create something that gives them an impulse to buy, rather than just let them think it's just another five Pocket Jeans.

Diesel's spring apparel continues the retro style of the Our Glory series, which costs between $300-500 each.

When Diesel emphasizes the production of high-end products for specific consumers, most American consumers are looking for products with lower prices.

Over the past year, consumers with limited budgets tended to shop at 14% discount stores and 45% discount outlets, and sales of men's denim clothing in department stores and large retailers all declined.

In the US and Europe, untimely warm weather does not help any autumn sales.

CEO Jeff Rudes from J Brand points out.

"The weather has greatly reduced sales in this busy season."

However, sales of JBrand this year are gratifying. The company's main role is to color jeans, and its self cultivation, soft and lightweight decoration will stimulate sales to further "rejuvenate".

"We know that the economic environment is not good, but people's desire to buy Fashion remains the same. They always need a pair of jeans to wear, which is suitable and sexy."

Rudes said so.

G-Star is equally optimistic.

In the coming year, in addition to opening 5 Q stores (mainly in real estate, G-Star products and equipment), the company will also add 6 independent new stores by way of franchise.

"The key issue is quality, price and innovation."

StuartMillar, deputy executive director of North America, said, "consumers want products with high cost performance, so we can do what we want and set the price at US $140-190."

In the Seven For All Mankind brand store, sales of men's products increased by two digits.

The VF group is now offering 29 full price shops and 11 outlets outlets in the United States. On Friday, a new orlies store opened on Jersey shore on Friday, and 7 new stores will be opened next year.

Men's clothing sales account for more than 40% of the total sales of Seven For All Mankind.

In the spring, color denim, such as green, gold and a series of brown lines, will become the main brand.

Last Tuesday, Sax Fifth Avenue department store organized a men's cowboy forum with its international fashion organization in its flagship store in New York.

Even if the overall market slipped, participants were optimistic about the market outlook.

TomOtt, senior vice president of Sax's department store, believes that the company's high-end jeans business is strong, and he expects sales of this category to continue to be higher than other categories.

Ott pointed out that when the West Coast consumers attracted more discount products, the dark, concise style cowboy began to prevail on the east coast.

As a whole, consumers began to look for more details about jeans, such as why they are so expensive and where their cost is. Therefore, holding seminars, internal fashion shows and other exchange learning projects is very important for the sales team.