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Shute'S Leisure Cloth Shoes March Towards Innovation And Development

2011/12/29 14:06:00 17

Nowadays, with the continuous improvement of domestic consumption level, people's demand for quality of life has also been raised, and shoes, as necessities of daily life, are still very prominent in terms of their quality. Therefore, they have broken the traditional concept of "a pair of shoes walking the world".

market

It shows a pattern of subdivision.

As a market segment, cloth shoes are increasingly favored by consumers in recent years due to their foot care characteristics and comfort, which is a promising market.

However, even

Cloth shoes

The development potential of the industry is huge, but its development is worrying.

The survey shows that although cloth shoes have a rich cultural background, but because of inadequate innovation, the style is relatively old, and the lack of clear and specific market development goals, caught in the development of strange circles.

Most shoe manufacturers still stay in the price war. They do not grasp the fashion trend accurately and do not update the technology in time.

Marketing

The way is also lack of innovation, not to mention brand building.

Obviously, if cloth shoes enterprises want to break through the bottleneck of development, they must start from the word "new", not only to enhance the renewal design of styles, colors and fabrics, but also to change the traditional impression of consumers on cloth shoes, and to strengthen the research and development of functions, so that consumers can experience different dress feelings.

At the same time, we need to strengthen the innovation of marketing methods and brand building.

To a certain extent, cloth shoe enterprises can only create a brand-new appearance of cloth shoe industry by innovating the concept of development and giving higher value-added products.

Needless to say, there are still many enterprises in the shoe industry that have done enough work on the path of innovation and development and have made outstanding achievements. Fujian Youxi Shute Shoes Co., Ltd. is one of the typical representatives.

Shute shoes industry was founded in 2006. It is a company integrating development and production, adhering to the "customer first, forge ahead" business philosophy, specializing in the production of children's shoes, slippers, canvas shoes and other styles of products.

Shute, a casual cloth shoes brand, insists on comfort and originality. It is guided by individual needs at different levels and ages. It integrates the most popular information in the world, and aims to provide consumers with fashionable, changeable, unique, free and exotic shoes.

In this way, Shute's casual cloth shoes are deeply loved by consumers. The products are exported to more than 20 countries, such as the mainland, Southeast Asia, the Middle East and Eastern Europe, and their sales performance is amazing.

It is true that Shute shoes industry attaches great importance to the quality of products, and has set up a complete and scientific quality management system, and strictly supervises and controls all aspects of production.

At the same time, Shute successively bought advanced production equipment and testing instruments in countries such as Italy and Taiwan, which not only guaranteed the high quality brand image of Shute casual shoes, but also enhanced its international popularity.

In recent years, Shute footwear industry has always adhered to the spirit of "professionalism, dedication, integrity and innovation". Following the principle of "professional manufacture of fine shoes", we have reason to believe that the footwear industry of Shute will lead Shute's casual shoes to the road of innovation and development.