Electronic Commerce: Lose Money And Earn Time?

2011 is domestic.

Outlook 1

Ushered in more traditional retailers?

The contact between traditional retailers and e-commerce has been getting closer since 2011.

In February 2011, Suning Appliance announced in a high profile: "Fuzheng" online shopping mall suning.com is parallel to Suning entity chain retail business.

Since October, suning.com has gradually moved from the original single electrical appliance sales to the book audio and video department and the general merchandise industry. The traditional footwear retail and agency business giant BELLE has invested 200 million US dollars, and the excellent purchase online shoe city has been launched in July.

The oldest department stores in the retail sector also accelerated the integration of online retailing last year.

At the beginning of last year, Beijing's local department store giant Wangfujing announced that it had invested 100 million yuan to establish a complete online shopping platform.

At the end of the year, two other big department stores, new world and Seth, also launched their online shopping mall.

Traditional retailers have strong competitive power through the supply chain, industrial chain management and other advantages.

Compared with pure Internet companies, traditional retailers are still faced with inadequate operation experience, online and offline.

It was also in 2011 that the collapse of big warehouses and the stop of e-commerce business in the state of the United States and the United States seem to indicate that the traditional e-commerce is not good enough for the traditional retail business.

Outlook 2

Free distribution lunch is scarce?

In November 22, 2011, the Jingdong mall, which was 39 yuan free of charge, issued a new deal.

Most consumers expressed their ill adaptability to the new deal.

In December 29th, following the cancellation of the "free shipping policy" of Jingdong mall, another new 3C egg shop, which provides free delivery to consumers all year round, announced that "a single 99 yuan can be free of freight."

The industry believes that although Suning and Gome's online shopping mall are still free distribution, but the Jingdong mall set free threshold for logistics, the new egg mall quickly follow up is actually a signal that the entire freight free will soon end.

In the current environment of e-commerce, all Internet traders are interested in reducing costs and improving operational efficiency.

Analysts say it will be a trend for future Internet operators to increase the free delivery threshold.

Net traders do not collect freight, so as to quickly occupy the market, establish industry status and seize market share. Now they have enough market share, and the cost issue has become the focus of their consideration.

Several network operators who continue to have free shipping charges, though they all say they will not adjust the policy of free shipping, do not rule out future considerations.

{page_break}

Outlook 3

The scale of mobile pactions is 100 billion?

In February 23, 2011, Taobao launched the wireless Taobao platform in the strategic opening conference of Taobao open year 2011.

Before that, e-commerce companies including fan, Dangdang and Jingdong mall launched their own mobile Internet plan, launching mobile clients and mobile websites.

AI predicts that the number of mobile e-commerce users will be close to 250 million in 2012, and the scale of mobile payment pactions will exceed 100 billion yuan.

"Mobile e-commerce will soon enter a period of rapid growth, and mobile e-commerce will be a breakthrough in the development of online e-commerce with timely dissemination of shopping information."

Su Huiyan, an analyst at Ai consulting, believes that 2012 will be a key year for the development of mobile e-commerce. Mobile phones will become the center of Internet development, and mobile e-commerce business will become a new target for the development of e-commerce.

Outlook 4

"Regulations on online retail management" promulgated?

In October 10, 2011, Taobao issued new regulations on merchants' Renewal of business in 2012, which increased by 5-15 times annual fees and deposits, triggering a collective boycott of small and medium-sized sellers and triggering the "siege of October".

A week later, Taobao announced the extension of the new rules.

This incident urged relevant departments to further introduce relevant policies, improve rules and formulate relevant laws and regulations, so as to prevent similar incidents from happening again.

On October 19, 2011, Shen Danyang, spokesman of the Ministry of Commerce, said that the main reason for this incident is that the legal basis of China's network management is weak.

The Ministry of Commerce will take the lead in drafting the regulations on online retail management and publish them as soon as possible.

In December 20th, the Ministry of Commerce announced that it should actively strive to include the regulations on online retail management in the legislative plan of the State Council in 2012.

If the Ordinance is promulgated, 2012 will become a watershed. With the development of e-commerce enterprises, relevant laws and regulations will be issued in succession, and online shopping will be brought into the legal system.

Outlook 5

No longer losing money?

In 2011, Taobao, Jingdong, Dangdang, pat and other Internet giants in order to fight for market share, a big price war, which made the profitability of network operators significantly reduced.

As the first Jingdong mall in the self operated B2C website, it still maintains a high growth momentum from the business scale.

By the end of 2011, sales of Jingdong mall had reached 13 billion yuan, an increase of 28.7% compared to 10 billion 100 million yuan in 2010, but Jingdong mall CEO Liu Qiangdong said in 2011 that the profit of Jingdong mall might be up to the second half of 2012.

Dangdang released the three quarter 2011 report shows that revenue grew by 50% over the same period last year, but net profit from 32 million 700 thousand yuan in the same period in 2010 to 73 million 400 thousand yuan loss.

Dangdang admitted that a huge loss has much to do with the ongoing price cuts and promotions since 2011.

Taobao, Jingdong, Dangdang and so on, through price war and service upgrading, constantly enhance the competition threshold of the industry, so that many small and medium-sized Internet operators have closed down.

In 2012, the war without smoke will continue.

Related links

Ten major news events affecting the e-commerce industry in 2011

1, Suning cut into e-commerce.

In February 2011, Suning high profile announced that online shopping mall suning.com became an independent operation company controlled by a listed company, and was in line with Suning entity chain retail business. Since October, suning.com began to expand its strategy of category expansion, and gradually moved from the original single electrical appliance sales to the book audio and video department and the general merchandise industry.

2, Taobao small sellers lift the "business war"

A new rule in Taobao mall triggered the contradiction between Taobao and small and medium-sized sellers.

"Besieged City" in October, Taobao postponed the implementation of the new regulation. However, as a follow-up to the new regulations of Taobao mall, some small sellers submitted Taobao's request letter to the Taobao, demanded the abolition of the credit evaluation system and the abolition of the existing payment system.

{page_break}

3, is there any crisis of survival?

Since its establishment in October 2007, customers have been in the leading industry for 4 years.

The delay from IPO, the turnover of executives to the annual sales is much lower than expected. At the end of 2011, more than a month later, customers fell back from the cloud to the "world".

4, e-commerce heavy money smashed Logistics

In January 19, 2011, Alibaba group announced that it will invest 20 billion -300 billion yuan in the first phase to establish a three-dimensional storage network system. In March, van cask announced that it would accelerate the improvement of the self built logistics distribution system. In December 7th, Liu Qiangdong, a Jingdong mall CEO, said on micro-blog that the Jingdong mall would set up large pport convoys to enter the trunk and branch logistics pportation market.

5, the first individual online shop tax receipts issued in China.

In June 2011, the Wuhan State Taxation Bureau issued the first tax list of personal online shops in China, which taxes more than 430 yuan on "my one percent" of Taobao women's clothing store.

Taxation of online shopping is conducive to fair competition in the domestic overall business environment, and also conducive to the standardized management of the state.

But this will undoubtedly increase the cost of online stores, which will eventually pass on to consumers, and the advantages of online shopping will be disappearing.

6, Jingdong quietly paid off with Alipay.

The Jingdong mall ended its fate with Alipay in 2011.

Analysts pointed out that Jingdong and Alibaba's Taobao and other e-business platform competition is the root cause of its breakup with Alipay.

Shop No. 7 and No. 1 force mobile Internet shopping

Shop 1 began to accelerate expansion after WAL-MART's injection.

Different from other Internet traders in mobile Internet, shop No. 1 uses ground poster + 2D code mode to cut mobile e-business from bus stops.

8, can Taobao build a festival?

In 2011, "double 11" Taobao delivered a sales Reply of 5 billion 200 million yuan per day, and "double 12" created 4 billion 380 million yuan sales volume.

Faced with various promotions, consumers are used to it.

After all, the purchasing power of consumers is limited and demand is limited.

9, Jingdong set up 39 yuan free shipping delivery threshold.

In November 22, 2011, Jingdong mall changed its previous "no cost" sales model, announced a 39 yuan free shipping threshold, and ended the "full freight free" mode that has lasted more than a year.

Jingdong mall is seen as a rational return to the development strategy.

10, B2C pharmaceutical companies "touch the net" expressway.

In the Golden Elephant Pharmacy, Jingwei pharmaceutical and other traditional pharmaceutical enterprises "touch the net", Taobao, Jingdong and other pure e-commerce enterprises are also unable to resist competing for the enthusiasm of the pharmaceutical online market.

Pure e-commerce companies are eligible to enter the pharmaceutical online market only if they cooperate with traditional pharmaceutical companies and obtain relevant qualification certificates.