Liu Fang: Building Ling'An'S Clothing Brand
Liu Fang, general manager of Ling'an Tian Bang dress Co., Ltd., a woman who talks carelessly and acts like a fire.
However, she has extraordinary sensitivity and fineness to dress aesthetics.
"Making Ling'an.
clothing
"Brand" has always been her dream.
Step by step, passion and persistence, her dream bloomed like flowers.
The beautiful pajamas series has become an excellent city gift.
Bang Ke cool children's clothing series of cultural and creative conspicuous.
And the appearance of "BSML than clothing store of poem Milan" has made Ling'an brand stand out in the Boulevard of Boulevard.
Liu Fang is sitting in the rest area of the clothing store. At the moment, her identity is not only a "boss lady", but also an advanced backstage management.
As soon as the brand clothing shop appeared, it established a distinctive style and service mode: all costumes were designed by Tian Bang designer, taking the international brand line, but perfectly integrating traditional elements of China.
Each garment has a distinct sense of design, and can be tailored to the customers' stature, temperament and preferences.
"From the very beginning, we have a purpose to produce high.
quality
The clothing, and let the customer be free from the restriction of the existing style, the designer satisfies the different needs of everyone through the pursuit of details and the trend to make the brand truly outstanding.
Sitting on the sofa in the "leisure area" of the clothing store, holding a cup of warm coffee, the reporter relaxed with Liu Fang.
It should be said that an ordinary individual clothing store owns such an upscale "leisure area", which is also unique in Ling'an.
This is Liu Fang's unique eye.
On the one hand is the ladies' lounge, and the bar is isolating another men's rest area.
Enjoying free coffee and tea, ladies can easily choose cloth or look at fashion magazines, and exchange custom-made intentions with waiters.
Children can play colorful Beck on the side, eating biscuits, and will not disturb their mothers at all.
Men can drink tea on the other side to relax and avoid being silly outside the store.
Liu Fang's delicacy is obvious. She said that women love to shop, men have to take care of women's feelings, and women need to care for men. This space allows three families to be taken care of.
From another point of view, this is not only a clever marketing strategy.
Liu Fang did not learn costume design, but she had first-class design.
team
She knows how to manage the team with the happy labor law, and constantly inspire the creative passion of the team.
Her team designer has only a few dozen people, but every year, only more than 600 foreign trade companies are involved in the design, which is similar to that of Milan.
"Short cycle, many styles, and a small quantity" are the routes we started in 2008. Tailored design, uniqueness and uniqueness are our pursuit, and also the pursuit of high-end customers by our customers.
Liu Fang not only successfully built up the clothing brand of Ling'an, but also made frequent contacts with foreign designers in the process of foreign trade, and invited foreign designers to participate in the design.
With a strong sensitivity, Liu Fang grasped the trend of the market and made this brand become the darling of the market.
It is understood that Beijing also immediately opened a store, let us look forward to Ling'an's clothing brand to the whole country to the world.
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