Shishi Clothing Enterprises Need To Move To The World Fashion Stage

A few days ago, Yang Jizhao, the vice chairman of the China Textile Industry Federation, headed by the research group and 12 people came to Shishi to investigate the problems encountered by enterprises in the spring of this year. The chairman of the Municipal Bureau of economic affairs and the chairman and general manager of the more than 10 Shishi brand enterprises such as CABBEEN, CABBEEN, Gage and Wolf Road participated in the business. industry Cluster (Shishi) Symposium and "personal statement", for the research group to provide useful advice and ideas.

Enterprises need scientific management

Tian Qiming, chairman of the 2008, the state has introduced policies to stimulate domestic demand, but in the past two years, especially since last year, domestic demand began to bear great pressure. For the Chinese textile and garment industry, including the entire "Fujian style clothing", this year is likely to be a winter.

Over the past more than 20 years, Shishi has made the industrial chain the most complete, and many enterprises have combined to make their characteristics more complete. But if we continue to rely on production and sales, the future competition will be more difficult. In my opinion, in the new competition period, enterprises need scientific management, start with quality improvement, and solve the management problems of small enterprises with professional management through professional associations. Small enterprises often have thin profits, lack of a complete management system, and truly operate the brand through the introduction of high-end team talents. Then, production management, relying solely on one or two enterprises, can not attract high-quality talents. Only by establishing intermediary agencies, can we achieve "one to many" or "many to one". service The "trusteeship" or "semi trusteeship" service can serve the micro enterprises better.

Equipment discount helps enterprises grow bigger and stronger

Yang Jianqun, general manager of CABBEEN clothing: for independent brand enterprises, it is becoming more and more difficult to earn money by the end of the market. Most of the profits have been paid for rent, and the cost of rent has doubled. In addition, the impact of international brands on Chinese brands is increasing, especially in shopping malls.

Online sales have now become another frontier for garment enterprises. Last year, in Taobao's "11. 11" activities, CABBEEN's sales volume exceeded 20 million yuan. However, there are many shops selling CABBEEN products on the Internet, which have a great impact on CABBEEN brand. The relevant departments should regulate online shopping and safeguard the rights and interests of brand enterprises.

At the same time, in order to effectively alleviate the production problems, many enterprises have adopted the "Machine Foundry" method, but the price of advanced equipment is very high nowadays, and the investment of enterprises is very large, but the related support subsidy is very few. If the government or industry can provide enough subsidies and continuity for equipment upgrading or upgrading, enterprises can work hard in management, development and brand building.

High technology still needs to be popularized.

Gage group general manager Huang Shali: gage is making high-end T-shirts, but with the rise of labor costs, profit margins are getting thinner and thinner. Sometimes we are also thinking that such a high cost can make our profit margins smaller. OEM How long will it last? So we chose the cold transfer printing project.

Three years ago, we began to deliberate on the cold transfer printing project, which was strongly supported by the Federation of textile industry. After three years, the project has been ripe and ripe. Now it has settled down and has entered the stage of mass production. It has adopted recycled water to solve the problem of high pollution and high emissions.

Cold transfer printing is an innovative product. It has been working with top domestic designer brands, focusing on high value-added links such as design. It is observed that domestic designers have fewer brands, and they can't maximize creativity without production bases. Therefore, we hope to cooperate with the domestic designer brand with the support of the Federation of textile industries. In addition, we also hope to interact with the Federation and hold a corporate promotion conference to discuss the advantages of the new technology transfer such as cold transfer printing.

Designer brand needs urgent attention

Liu Yiqun, general manager of wolfway clothing: after years of development, Wolf Road has always adhered to the designer's brand, constantly improving the brand value added, and working hard to become the "China fashion cowboy first brand".

As designer brand, the problems we encounter are also common. First, loans are difficult, and many designer brands have missed development opportunities because of insufficient funds. Secretary Zhang Yongning's "fashion and creative industry" helps us to solve the problem of designer brand development. The two is the production base. The designer brand takes the "light assets" route. All products are outsourced, but many factories have to place orders outside the province because of the rising labor costs or recruitment difficulties. If there is a production base, production of their own products, whether for brand development or agents to join, have a great role in promoting. Today, designers brand More and more, but really influential or successful, very few. We hope that the government and industry can help a number of outstanding designer brands grow rapidly and move towards the world fashion stage.

Combating "near brand" requires departments to join forces.

Reporters learned that, in addition to the four representatives of Gage, CABBEEN, Shishi and Wolf Road, the leaders of many enterprises in the company also expounded the problems encountered by their enterprises. Among them, the main problems reflected by CABBEEN and the great empire are focused on the fight against counterfeiting.

It is learnt that with the continuous improvement of corporate brand awareness, there are more and more "near brand" phenomenon. Every year, enterprises spend a lot of manpower, material resources and financial resources to fight against counterfeiting. Even if they fight year after year and day after day, the phenomenon of "naming famous brand" is still "endless fire, and the spring breeze is blowing again". In order to reduce the negative effects brought about by this phenomenon, the person in charge of the enterprise suggests that the Federation of industry and Commerce and other relevant ministries and commissions, such as the Federation of industry and commerce, should form joint efforts to protect the vital interests of the formal enterprises.