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Five Measures To Strengthen Garment Industry In Chongqing

2012/3/22 9:09:00 17

A few days ago, Zhang Xuan, deputy secretary of the CPC Chongqing Municipal Committee, held five symposiums on the development of Chongqing's clothing industry, and put forward the following measures: how to make Chongqing's garment industry bigger and stronger.

One is to do well the Beijing Fashion Expo and Chongqing.

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The article of clothing festival promotes the combination of production, marketing and research through two major activities. Two, we must attach importance to personnel training and do a good job in the evaluation of professional titles of clothing series; three, we should attach importance to the recommendation and declaration work of "China's well-known trademarks", and the Municipal Industry and Commerce Bureau and city leaders should give support and assistance to form industrial brand declaration echelons at all levels; four, the government should build platforms and increase financial support; five, we should seriously analyze and study and help enterprises solve the problems of long turnover time, large gap and difficult financing.

Zhang Xuan and his party visited Chongqing Daxing children's Clothing Co., Ltd., Chongqing leno Garments Co., Ltd., Chongqing Tian Po Garment Co., Ltd. and Chongqing Dream Poetry Clothing Co., Ltd. after pointing out that the difficulties and problems encountered in the development of the Chongqing garment industry are mainly manifested in the following aspects: first, the overall image of the Chongqing garment industry is different from that of the national garment industry; the two is that the brand awareness is not high and the influence is weak; three, the high-end design and research team is still not sound enough; four, the capital turnover time is long, the loan difficulty and the high cost of loans are still the important factors restricting the development of the industry; five, the development of garment industry is imperfect; six, it is for the development of enterprises and industries.

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The platform is not perfect and not in place. The supporting services of the relevant units are not good enough.

Zhang Xuan stressed that Chongqing has the conditions for the development of the garment industry. The government should attach great importance to the development of the garment industry, and the garment industry can become another important pillar industry in Chongqing after becoming bigger and stronger.

At the same time, the garment industry also plays a very important role in building city image, brand, creating high profits and enriching people.

Zhang Xuan and his delegation also inspected the clothing store of Chongqing new century department store and Chongqing department store, and investigated the market sales and channel construction of Chongqing brand clothing products in Chongqing's main business circles.

After listening to the report of Liu Weili, President of Chongqing commercial group, about the development of Chongqing business group and the report on the sales of Chongqing brand clothes in the shopping malls, Zhang Xuan said that the Chongqing garment enterprises have made gratifying changes in the production and shopping malls. Chongqing brand clothing production enterprises have completely rid themselves of the workshop mode of production. Chongqing business group has made important contributions in guiding Chongqing's economic development, leading the fashion and promoting employment.

Zhang Xuan stressed that the business community is supporting the development of Chongqing's clothing industry.

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There is still more work to be done: to strengthen cooperation between enterprises and enterprises, to strengthen joint efforts to increase the promotion of brand clothing sales in Chongqing; the city commercial group to support Chongqing's brand clothing to enter the shopping malls, to support the development and support of Chongqing's brand lines, to put forward targeted measures and measures; to increase the existing well-known clothing brands in the main business circle's entry rate; two, to increase the business enterprise's relay degree, to establish a long-term and effective contact mechanism to boost the healthy development of Chongqing's brand clothing enterprises.

The business group should inspect the garment production enterprises more frequently, increase the understanding of the development of the clothing industry, and do more brand support and boost work.