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Outdoor Sports Make Business Opportunities For Footwear And Sports Goods Unlimited.

2012/3/30 12:42:00 9

FootwearFootwearOutdoor Products

Recently, the main business is sports shoes.

Sole

The company announced that the company would invest in a RAX outdoor sports brand project by investing wholly-owned subsidiaries, with an estimated investment of 46 million 498 thousand and 800 yuan, including 6 million 380 thousand yuan in hardware and software and 40 million 118 thousand and 800 yuan in mobile capital.


Almost the same time, Longde group, which was born in the field of foreign trade processing, convened dozens of cooperative partners from all over the country in the name of its newly established outdoor equipment brand, and also wanted to switch to the domestic outdoor equipment market.


Tai Ya shares and Longde group also optimistic about outdoor sports.

market

It's not a whim.

As early as June this year, Thailand shares issued a report on "outdoor products market and Thai Asia competitiveness analysis", pointing out that China's outdoor market is on a rising trend. The outdoor sports equipment market will grow by 50% every year, and the market will exceed 10 billion yuan.


Although the scale of individual enterprise's sales scale is relatively large, the outdoor sports market in China has a high growth rate of 30% every year, and the domestic outdoor sports market investment and consumption groups are growing rapidly. Therefore, the sales scale between outdoor sports brand and traditional sports brand will gradually narrow, and the outdoor sports market's future development space is very broad.


It is understood that in 2001, the scale of China's outdoor sporting goods market was only $40 million, reaching 2 billion 600 million yuan in 2006, with an average annual growth rate of over 100%.

Data show that sales of outdoor products reached 6 billion yuan to 8 billion yuan in 2010, and this figure is expected to increase to 10 billion yuan in 2011.


Not only in the adult field, but now Quanzhou children's shoes.

enterprise

Such as card road, Mingwei and so on have also opened the way of outdoor market, aiming at the market of young outdoor equipment, hoping to quickly achieve industry licensing by means of subdivision.


Under the background of pformation and adjustment, outdoor products become a choice of certain sports brands.


 

Gradual popularization


Although outdoor sports entered the country in the late 80s of last century, it began to take shape in the early part of this century.


According to incomplete statistics, China has participated in organized outdoor sports activities to more than 300 people every year. There are nearly more than 7000 retail outlets for professional and non professional outdoor products, and a series of industrial structures including brand, channel, media, exhibition and professional associations have been formed, and many localizing outdoor sports brands such as Pathfinder have emerged.


Along with the holding of the 2008 Beijing Olympic Games and the 2010 Guangzhou Asian Games, and ispo China and other professional institutions in recent years, we have been deeply cultivated and vigorously promoted, which has promoted the maturity and development of China's outdoor sports industry.

According to the ispo survey, 12 European professional outdoor brands such as mountaineering brand Mammut, Klattermusen, Haglofs, sports equipment and leisure brand KETTLER also landed on the domestic market in 2011.


China has a consumer population that makes the whole world heartbeat. The huge population base indicates a huge outdoor activity.

market

At the same time, China has abundant natural tourism resources that can be utilized and developed. It is a perfect innate foundation for the development of outdoor sports in China.


Unlike traditional sports, the outdoor sport is not only a sport, but also a manifestation of a healthy lifestyle. It is the pformation of people's life needs from material pursuit to spiritual pursuit.


"Xinjiang has rich tourism resources. I have little love for this land since I was young.

I often look far away at the white and mysterious Bogda peak, dreaming of climbing to the top of the mountain one day to reveal her mysterious veil.

She often visits vast expanse of desert, dumping her beautiful curves and golden colors.

Wang Xinhui, an outdoor enthusiast.


 
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