Home Clothes Are No Longer Equal To Pajamas And Home Driven Economy.

That's pajamas? If you think so, then you out! China.

The final weekend ended in Shenzhen, and traditional elements such as ink, Xiangyun and blue and white porcelain became important elements for designers to dig for inspiration.

And many experts at the same time held the China home furnishings industry development summit forum, said that foreign well-known clothing brands have entered the field of home furnishings, China's home furnishing industry is becoming a "virgin land" to be reclaimed, and will soon enter a new stage of strategic pformation.

"Slow life" and "home economy"

Rise of home furnishing industry

"Pajamas are the most rudimentary home furnishings", Ma Qingxuan, President of Shantou fashion home clothing industry development research institute, said that household clothes include pajamas, nightgowns and bathrobes, including customer service, cooking clothes, gardening clothes, casual wear, parent-child clothing and so on.

Home clothes are a kind of fashion that wears at home. It can let people feel "heart" like "home" and experience a comfortable, warm and relaxed feeling.

"Now everyone is paying attention to" slow life ".

"This is bringing opportunities for the home furnishing industry," said Li Kai Luo, President of blue international. The future will be the era of "big life" and "big retailing". People will go to big brand retailers to choose comfortable and fashionable brand home clothes and pay more attention to the quality of life.

It is learnt that Shantou textile and garment enterprises started from the processing of underwear products. In the process of "fashion, happiness, warmth, health, responsibility" family value orientation as the starting point of innovation, accelerating the production and R & D has become an important production base of our home furnishing industry.

According to the statistics of home furnishing industry development research institute, more than 2000 of the country's home furnishing enterprises account for 60% of Shantou's professional production home furnishing enterprises. They are located in two districts of Chaoyang, Shantou, and have a complete industrial chain from spinning, weaving, printing and dyeing to clothing making, packaging, pportation, logistics and so on.

Shantou household clothing production and sales accounted for 70% and 80% of the country's total, respectively.

Chinese traditional elements

Competition design innovation competition

With the platform of Shenzhen exhibition, the China home furnishings design competition finals were held in Shenzhen.

The contest, with the theme of "Chinese elements" as its theme, seeks innovative fashion design for all clothing colleges and universities. It has received 1182 designs of home furnishing designs from 121 universities and 128 freelance designers.

The 60 players who entered the semi-finals of the competition area were invited to the enterprises to get the chance to make the design works free of charge. Some of the design works of the finalists were about to become the products of the next season.

In the end, 30 new fashion designers from the whole country entered the finals. Ink, Xiangyun, Tai Chi, weiqi, paper-cut, tea ceremony, musical instruments, blue and white porcelain, fence walls, carved beams, painted windows, window lattice eaves, Peking Opera Facebook and golden stone calligraphy and other Chinese elements were designed and made for home dress. They passed through traditional and modern aesthetics and vividly displayed the colorful Chinese culture and the design power of Chinese clothing on T.

This competition has also opened up a new perspective for the employment of students in clothing colleges and universities.

It is reported that this competition has reached the intention of participating in the brand design and innovation business by the outstanding athletes and home furnishing enterprises.