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CBA Is Generous, Super NBA, 300 Million Top Sponsors.

2012/5/16 8:39:00 99

CBASponsorsSports Brands

According to the relevant insider,

CBA

It will be signed with a domestic sports brand at a price of 300 million per year, becoming CBA of the new season.

Top sponsorship

Shang.

But this 300 million is not all cash, it may be 250 million cash plus 50 million equipment cost.

But even so, the cost is also the same as last time.

Sports brand

The sponsorship fee has doubled ten times.



CBA's business prospects look really good.


With the news coming out, the suspense of the previous company's renewal of CBA signing is no longer important. Because the above information is true, it has already indicated that the company has started signing contracts with new sponsors.


It is reported that there are two domestic brands competition signed CBA, but with the sponsorship fee being locked in 300 million, one of them beat the drum and thus completed another host.

While Ying Fang signed the contract with CBA, the contract stipulates that they need to produce 330 million sponsorship fees each year, and the economic pressure of the surplus side will be much smaller after the two phases have arrived.


In the previous five year contract between Ying Fang and CBA, they only need to pay 6 million 500 thousand yuan (40 million yuan) to the Chinese Basketball Association every year, and then be responsible for the commercial promotion and television broadcast of the CBA League. The cost is allocated to the clubs by the basket companies, and once the company has accumulated profits, the profit side will get 22% profit sharing.

Before the cooperation with Ying Fang, the business promotion right was once owned by China sports industry, and the basketball association could only earn about 3000000 yuan a year.


However, before 2009, Ying Fang had been in a state of deficit for the operation of CBA, and this time he wanted to renew the contract, and ushered in the competition between the two rivals. After a long negotiation, the two sides finally reached the stage of signing the difference.

With the news that CBA will hand in sports brand, it seems that the cooperation between them has been set.


In addition, before the end of this year, Ying Fang also completed the contract with the Chinese national basketball team to become a global exclusive market partner. The duration of cooperation between the two sides will last until the end of 2018. During this period, the company will be responsible for the global business promotion of the national team.

From the perspective of the cooperation between the two sides, Ying Fang has provided strong support for the national brands. They are responsible for everything from inviting foreign teachers, scouts, physical trainers to organizing warm-up matches.


In recent years, the overall development of CBA has been on the upward track. Especially since last year's accession of many NBA players, its attention has reached an unprecedented level, which has also strengthened the determination of the surplus side to a certain extent.

Today, a sports brand is willing to hold 300 million of its high price, and how much is the potential of CBA development.


However, at present, the matter has not yet been finalized, and some insiders said that it would be possible to divide CBA equally between two sponsors.


Li Yuanwei, the former head of Basketball Association, talked about his view of CBA's huge sponsorship in micro-blog. He reminded: "CBA appreciation is always a good thing, but with the pressure coming up, the quality of services must keep pace with the increase of sponsorship. The development of the League should be more close to the market, otherwise it will be difficult to continue."

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