Children'S Shoes "Sports And Fashion" 2012 Winter New Conference: Winter Children'S Shoes And Children'S Wear Two New Products

Fujian foot friend sporting goods Co., Ltd.

It was held at Dongxi Industrial Zone, Hung Lai Town, the company's headquarters.

Agents and distributors from all over the country attended and shared the new winter product launches for children's shoes and clothing.

The conference launched two new children's shoes and children's clothing in winter.

It is understood that this season "Q4" children's shoes new "Sports" and "fashion" as the theme, covering basketball shoes, outdoor shoes, skateboard shoes, casual shoes, snow boots and other series, a wide range of products, complete system.

With the theme of "fashion" and "Sports", the new product is also working with the famous virtual community children's puzzle game, "sail", to launch the new series of "SEER" series, integrating the elements of "health, happiness, exploration and wisdom" into a lively, lovely and unique style.

The children's shoes with the theme of "Sports" and "fashion" correspond to clothing.

The down jacket, casual cotton padded jacket, outdoor assault suit and cool cool windbreaker are on the way.

It is understood that this winter clothing has been divided into three series: "fashionable new school", "British campus", "extreme adventure", and more than 100 products.

Cao Yangzhen, manager of fashion design department, introduced "fashion new school" warm colors to create a minimalist fashion style, striving to show a lively, lovely and innocent personality. The "extreme adventure" series pays more attention to outdoor sports experience, emphasizing the functionality, professionalism, waterproof, abrasion resistance and breathability of outdoor products, making outdoor sports comfortable and safe, closer to nature.

Striving for changing colors and splicing ideas, the use of bright colors such as red, green, and so on, boldly breaks the traditional tint of gloomy and cold ash in winter and becomes a beautiful landscape in the street.

Simple modeling, characteristic cotton velvet design, warmth and lightness, children move more in winter.

Yu Shengtai, director of shoe design, said at the press conference that looking at the whole Chinese market, looking back at the whole market brand,

The future market trend of the brand will be grasped from three aspects: first, the product will be innovated in the traditional style, the new technology and new elements are integrated into the product, and the product is gradually upgraded. Two, the trend of the brand in the market is studied deeply, and the success elements of each brand are fully borrowed to ensure the uniqueness and advantages of the brand in the market. Three, look at the trend of the international brand, new technological breakthrough and more prominent function.

The foot friend brand accurately grasped the development trend of sports products, and once again won the praise of "excellent Chinese children's shoes" in April 2012.

In the future operation strategy and other issues, executive deputy general manager Wu Chengquan said Future Ltd will be more pragmatic, and will increase investment in product R & D, quality control and so on.

In the terminal store construction, we will adopt more rational policies, abandon the blind expansion strategy that pays attention to quantity and neglect quality, and pay more attention to the market effect.

The company will also gradually upgrade its brand image from terminal stores, media promotion and channel construction.

Not only is the foot friend recently

The symbol is also a disseminator and spur of a healthy and happy way of life.

With its happy brand logo, the fashionable and synchronous nature plan, it tells children's healthy and colorful fairy tales.

Happy and moving new ideas, another wave in the younger generation.

The position of advocating self-reliance and healthy life should be integrated into every tiny part of the product and paid endless creativity and vitality.