Messi Stores In The United States Will Set Up A "Messi Zone" To Enter The Chinese Luxury Market Next Year.

On Wednesday, Messi, a well-known high-end retailer in the United States, officially announced that it had moved to China.

The newly established website of the shopping website has invested 15 million US dollars and received a certain share of its shares. It is expected to start selling some of its own brand products in the Messi area under the Euramerican network next spring.

Terry J. Lundgren, executive director of Messi's department store, said that China's fast-growing luxury market is an important opportunity for Messi's department store. The purpose of this cooperation is to accumulate experience for the full march into the Chinese market. "(J.)

Although Messi's department store is a well-known company with mature management experience, it still has blanks in studying the Chinese people's shopping patterns and consumer preferences. It needs to learn more and learn from each other, so that the products of Messi's department are more in line with the needs of Chinese consumers.

It is reported that Chinese consumers can now buy Messi products through the department store website of Messi, but orders sent from the United States will generate unnecessary high freight rates.

After the injection of the Euramerican network, the order will be delivered from China, leaving a great expense for the consumers.