Luxury Children's Wear Market Is Good, International Brand Is Broken.

Recently, reporters from Wu Shang's three shopping malls, Qunguang Plaza, Dayang department store and many other shopping malls learned that many international first-line brands have launched children's clothing, but the price is shocking: a 3 year old child. Dress The price is as high as 4000 yuan. But no matter how high the price is, some people buy it, and thousands of yuan brand children's clothing sales are very good.

Ms. Zhu and Mr. Hu are both ordinary employees of the company. The two people pay no more than 6000 yuan in monthly salary, but they are still in the house. But they are willing to buy a new set of 4000 yuan for their children. They are 61.

"For the protection of children, especially clothing formaldehyde exceeds standards, coloring agents carcinogenic and other quality problems emerge in endlessly. Now, choose safe children's clothing is too important." Ms. Zhu said that when people are young, they must use good things personally, grow up to have discernment, know how to treat right things well, and will not be led by the so-called fashion trend.

Ms. Zhu said, to buy the best princess dress for a child, the correct attitude should be to put it on the back of the chair casually instead of throwing it carelessly after wearing it, rather than to throw it away with fear.

Therefore, Ms. Zhu's view is that buying clothes is a way to cultivate children's magnanimity and vision, and clothes do not need to buy more, but buying one must have one look, so there are Children's wear It seems expensive, but saving less will actually save you. She believes that big children's clothing, such as Gucci and Burberry, has done a lot of work in terms of safety, fabric selection and style design.

　 Luxury clothing for children

"Comparing each other, the luxury goods like real estate, cars, watches and so on, began to compete for the next generation." Mr. Yip, who selects gifts for children of friends, says that buying luxuries is a vanity, but there is no way. These clothes give people face, and most children wear pictures or take them out to show them. Of course, they do not wear them every day.

Mr. Yeh said, some people are spending more luxury goods in a state of imitation and following suit, not for the pursuit of quality of life. The main purpose is to compare and show off their wealth. The biggest feature is "must be a recognized luxury in the circle".

In fact, in the developed countries of Europe and America, the age of luxury consumption is over 40 years old. In their view, luxuries are not a necessities of life, but represent a kind of life attitude and an elegant temperament. They pay more attention to the connotation of luxury culture and art design rather than showing off their wealth.

　　 Money is not a problem. Safety is the most important.

"The children's clothes on the stalls are cheap, not more than 30 yuan, but that's too cruel to the baby." grandma Zhang's grandson is 3 years old. Yesterday, she bought a new dress for her grandson, who spent more than 1500 yuan. This is not a small sum for her who earned 1200 yuan a month, but she was glad to buy it.

Grandma Zhang said, now that the conditions are good, we can not let grandchildren suffer. Although it is impossible to buy a foreign brand, at least shops must buy a decent, at least no stain, and now the grandchildren are in key kindergartens, so that teachers and classmates can not be looked down upon.

"Cloth, accessories, coloring agents, these are very worrying," said Dr. after 80, "all children's things must be bought in the shopping mall counters. It's expensive, but rest assured." Today, clothes are overloaded with formaldehyde and dyes, which are harmful to the skin, and the improper production of the parts is easy for the children to eat by mistake.

Spicy mom said, adults can buy "fast fashion". Cheap clothes Wearing a style will not be entangled with quality and so on. But children's clothes must not be careless. If something happens, they will regret it for a lifetime. Besides, 61 is over, and children will not be inferior to other children when they wear a thousand yuan clothes and participate in various activities.

　　 Consumption psychology

4000 yuan children's wear broke the code.

It is understood that some international brands such as GUCCI and Burberry have no children's clothing area in Han Dynasty, but customers can buy them according to websites or albums.

BOSS, Chlo Ye two brands have children's wear counters in the International Plaza. BOSS boy's Paul shirt and trousers, the price is about 2000 yuan. The price of a Chlo dress is about 2000 yuan ~4000 yuan. According to sales personnel, the set of 4000 yuan skirt has 4 sizes. Since the middle of April, it has sold 3 sets, and now it is broken.

The GUCCI store in the International Plaza does not have children's clothing area, but customers can choose the style according to the children's clothing album. Then the store will be contacted with the GUCCI store selling children's clothing in Beijing and Shanghai. After checking the size of the model, customers can buy it here. Summer wear is cheaper than winter clothes. A white long sleeved T-shirt price is about 1900 yuan, a blue 5 cent pants price is about 1700 yuan, a pair of canvas shoes price is about 2150 yuan, the price of a belt is about 1250 yuan, a set of matching needs nearly 10000 yuan.

There are no children's clothing stores in the Burberry store of the International Plaza, but customers can choose the right products through the official website of the brand, and then buy them at the store. A lattice coat is about 1200 yuan, and a Scotland checker skirt is about 2050 yuan. Each child's clothing has a matching dress on the page, and a suit of clothing is about 5000 yuan.

In the end, how do consumers think of children's clothes that are becoming more and more refined and aristocratic? Reporters randomly surveyed 62 consumers, and 12 thought it was expensive. 22 people believe that children can not wear clothes for a few days, so long as they are comfortable with cotton, many in Hanzheng Street do not need to go shopping. There are 28 people who believe that children's clothes should be bought at the mall, though they will not buy international brands, but at least if they are made of Chinese products, even if they cost a thousand yuan, they will be worth it.