US Border Crossing Hands In Blizzard Entertainment Cooperation

In June 2nd, tens of millions of players eagerly anticipated the Meters/bonwe World of Warcraft Series in the Metersbonwe Nanjing East Road flagship store to hold the national limited first activity. The move marks the start of the strategic cooperation plan between Blizzard Entertainment and China's leisure fashion apparel brand Meters/bonwe. The two sides will jointly launch product licensing, joint brand promotion and other strategic cooperation around Blizzard Entertainment's World of Warcraft online game in the next two years. Vice president of Metersbonwe Brand Company Jiang Dong Fang Alex Tai, Dai Jinhe, general manager of Blizzard Entertainment Greater China, and Matt Beecher, senior director of Blizzard Entertainment global product licensing and business development, have witnessed the super cross-border of clothing and games with nearly 1000 World of Warcraft fans. A WOW MTEE trend swept through Shen Cheng.

According to the introduction, "World of Warcraft" was released in November 2004. It is the most popular massively multiplayer online role-playing game in the world. It has been translated into 11 languages and has tens of millions of gamers in North America, Latin America, Europe, mainland China, South Korea, Southeast Asia, Taiwan, Hongkong and Macao. Meters/bonwe and World of Warcraft's cross-border cooperation, on the basis of full respect and interpretation of the "Warcraft game" culture, with the fashion and trend perspective, through the MTEE creative design and excellent quality to restore World of Warcraft's palace art painting, bring the momentum of the huge visual shock.

It is reported that the first day of June 2nd, the whole Metersbonwe Nanjing East Road flagship store takes World of Warcraft as the theme to restore the virtual game world to reality. The whole Metersbonwe shop is like a magnificent World of Warcraft main city. The main city is composed of "wow animal culture exhibition area", "guard shop (merchandise sales area)", "auction house (cash register)", "arena (panda's inner experience area)", "dark valley (ROLL point area)" and "photo area". Each region is stereoscopic, visual, auditory and haptic, allowing all players to experience the real Warcraft culture. TEE World of Warcraft series on sale at three o'clock in the afternoon, the scene is popular.

Paul Sams, chief operating officer of Blizzard Entertainment, said: "cooperation with leaders of leisure fashion industry like Meters/bonwe has far-reaching strategic significance. Xu Weidong, vice president of Meters/bonwe Brand Company, said: the influence of World of Warcraft has become a part of pop culture. Meters/bonwe shops across the country can fully meet the needs of tens of millions of gamers in China from virtual reality to "World of Warcraft" cultural experience, and form a new cultural phenomenon among young people.

Meters/bonwe presents different ideas and surprises to global consumers every year. In 2009, "Transformers 2" jointly created the first step of Chinese brand building into Hollywood blockbuster. In 2010, it collaborated with the DreamWorks factory. In 2011, it displayed the new ideas of domestic products with nostalgia elements, and promoted the brand personality of "I am a new national product" to the world with an international image and vision. According to introduction, Meters/bonwe national solid store will shock the sale of World of Warcraft MTEE Series in June 8th. At the same time, in order to better let Warcraft players appreciate World of Warcraft MTEE products for the first time, Metersbonwe official Online mall Bang Bang network moves smoothly, building "WOW MTEE fight for glory" platform to start online pre-sale.