Adidas Wins The World's First Football Brand Honor By European Cup.

" Adidas Adidas has been able to confirm the honor of successfully defending the first football brand in the world and Europe. Whether it is product sales, brand awareness or innovation, Adidas is leading the 2012 European Cup. "Before the first 1/4 finals of the 2012 Euro European Cup, Adidas Group CEO Herbert hahna pointed out at the media conference.

In 2012, Adidas expects football category sales to reach a record of more than 1 billion 600 million euros, or even more than the 2010 World Cup sales record (1 billion 500 million euros). During the last European Cup in 2008, sales of Adidas football products totaled 1 billion 300 million euros.

The sales record is due to the fact that in 2012, Adidas sold more than 7 million soccer balls with its designed Tango 12, exceeding its previous European Cup sales. This 2012? European Cup The official game ball has received a very positive response from athletes, experts and consumers.

Marcus, Bauman, senior vice president of Adidas global soccer, said: "the 2012 European Cup once again highlights Adidas's contribution to the world's most popular sports and its strong resonance among athletes, consumers and fans. We will take advantage of this momentum to further enhance our leadership in the global football market. "

Adidas brand in Football The advantages have been clearly confirmed at the beginning of the year: the sales of football category in the first quarter of 2012 increased by 23%; the Adidas Poland company also achieved the start of the European Cup in the host country, with sales increased by 50% in the first quarter.

With the European Cup 2012, Adidas is closer to the goal of becoming the leader of the Poland market at the latest in 2015. In 2012, the brand has achieved the goal of Poland football market sales champion. At the beginning of the year, the brand has also won the championship of the football market and the overall sports market in Ukraine, and has begun to further expand its leading position.