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The Profit Analysis Of Children's Clothing Stores Can Be Maximized By Careful Planning.

2012/6/29 16:38:00 34

Children's WearJoin

 


   Children's clothing to join the profit space, competition environment analysis


Understanding the competitive environment of children's clothing joining: Children Apparel Alliance Entry threshold is low, there are more opponents in children's clothing stores, but most businesses are very ordinary. Only a very small number of children's clothing stores can join the storefront to become the top representatives. It is not the restriction of funds. Instead, it is necessary to have a sense of judgement in the operation of clothing purchase. It requires the shopkeeper to observe the style, color, price, and consumption psychology, and at the same time needs to have a keen promotion ability. Therefore, the general owners can not do it. If you have less of the above abilities, the more careful you will be when you enter the children's clothing industry, the less you have.


   Children's clothing to join the profit space two, children's clothing market analysis


Analysis of children's clothing market characteristics: consumption demand brand At the same time, the pursuit of fashionable children's clothing has also been improved. The market of children's clothing is huge. Children's wear network understands that at present, children are 1 to 3 years old, children 4 to 6 years old. According to this feature, you can decide whether to make a brand children's clothing or to make casual loan children's clothing. How do you choose a brand when you open a children's wear brand store?


   Children's clothing to join the profit space three, local market survey


Local market survey: if local consumption ability is strong, people's brand recognition is high, and children's clothing stores are not proficient in clothing, then we should consider making a single brand. Alliance With the power of the manufacturers to open up the market, if the local consumption ability is ordinary, there is no brand name, but it is more suitable for a variety of products; however, there is a premise that the owner needs to know: brand consumption is an inevitable trend. The concept of consumers is changing and the market is changing, so it is necessary to adjust their development strategies to meet the needs of the market.


   3 points should be paid attention to when choosing brands. :


1., we should understand the management ability and brand operation ability of the partners. This is very important. If managers do not have strong sense of operation and management, they must choose to give up.


2. analysis Brand development Potential (or brand strength). This is the key to the success or failure of agents. If the brand itself is not strong enough to be eliminated, you will never succeed as an agent. Therefore, we should first analyze the brand development potential and the market's acceptance of the brand, whether success or failure lies in this.


3., we need to see the way of cooperation and the conditions of franchise. Such as joining in gold, deposit, return rate and discount rate. For a less good brand, you can even refuse to deposit or refuse to join.


Although the children's wear industry is popular, the competition is quite fierce. Only when the children's wear shop is opened, can the profit space be analyzed.

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