Expansion Of Creative Industries And Upgrading Of China'S "Chanel"

A year ago, Zhao Changzheng just got rid of the naming problem that had troubled him for several years. M50, already known by the public, could no longer use the old name of the industrial and commercial registration of "Chun Ming woolen mill".

A year later, yesterday afternoon, Zhao Changzheng went through a change of identity.

M50 is already a creative brand covering 5 major parks.

Zhao Changzheng pformed from "Chun Ming woolen mill director" to the veritable "M50 general manager". It took 8 years to build a creative brand "director" from the creative industrial park. It took only a year.

It reflects the upgrading path of creative industries in Shanghai.

Old factory buildings become new venues

In the southern part of Yangpu District, on the shore of the Huangpu River, the "ninety old" original Shanghai seventeenth

The general factory still retains the most distinctive red brick old factory buildings and old warehouses in the history of Shanghai textile industry.

But today, it has grown into a multi-functional fashion show that can accommodate 1200 people and a total of 5000 square meters.

To mark its new identity more clearly, far away from the intersection of Yang Shu Pu Road Station 4.5 kilometers away, Shanghai Textile Group has set up the "Shanghai international fashion center" sign.

Interestingly, the new identity of the textile factory in the past hundred years is quickly known.

When a reporter took a taxi, the driver immediately knew his address when he heard the name of "Shanghai international fashion center".

With the manufacturing industry in Shanghai changing the cage for birds, the old industrial base of Yangshu Pu Road, Binjiang, has already built a famous creative industry corridor.

According to Zhu Yong, President of Shanghai Textile Co., Ltd., in addition, the upgrading strategy map also includes two brands, "Shang street LOFT" and "Shanghai international design exchange center", with a total of 13 Creative Parks under the jurisdiction. The average industrial agglomeration degree is above 80%, and the annual gross output value is nearly 6 billion yuan.

How far is China's Chanel?

It is reported that during the trial run stage of the "new show", it has been accepted.

Week end, "Huayi night" and other high-end fashion activities.

However, the road of creativity in Shanghai is only "chess to the middle".

Zhao Changzheng told reporters how to build a Chinese style "Chanel" to re integrate the scattered creative parks in various regions of Shanghai, so as to attract more people, tourists to participate in tourism and professionals to enter.

Wang Yi, director of the Shanghai Creative Industry Exhibition and service platform management center, also admitted in a separate interview with reporters that the biggest difficulty for enterprises is still lack of financial support. "Now the NDRC has modern service industry development guidance funds, some of which are oriented towards creative industries, but the amount of funds is not enough. The design institutes are not as large as traditional manufacturing industries, and people's labor must be supported by long-term funds."

According to the reporter from the informed sources, the government next is mainly considering building more sub platforms, including investment and financing platform.

Docking platforms with design institutes.