On How Small And Medium Sized Enterprises Can Take Off

General secretary Hu Jintao proposed to unswervingly consolidate and develop the public sector economy in the report of the 17th CPC National Congress and unswervingly encourage, support and guide the development of the non-public sector of the economy. The "two equality" of the non-public economy, that is, "equal protection" and "economic equality", is the biggest highlight of the 17th Party's ownership theory, a new perspective of the development of the non-public economy, and a new opportunity for the private economy to take off.

With the spring breeze of the policy, the topic of China's SME development has once again become the focus of attention.

Located in the "large number" website of "small and medium-sized enterprise portal", this paper launched a special discussion on the confusion and new life of small and medium-sized enterprises.

With the vigorous development of small and medium-sized enterprises, a phenomenon that can not be ignored is gradually emerging.

Take the household electrical appliance industry as an example, in 1992, there were more than 40 thousand enterprises. In 2002, there were only 400 left and right. In 2007, only 100 left and right, and the survival rate was less than 0.3%.

There are many examples of this industry going into a predicament. If the appliance industry experienced a slow pformation, then the collapse of nearly 1000 shoe factories in Guangdong in 2007 showed the shortcomings of SMEs in an explosive way.

All circles have asked, in the context of strong national support and strong macroeconomic trends, what has happened to SMEs after 30 years of development?

The website is deeply concerned about the root causes of these phenomena and has carried out a deep interpretation.

Wang Liming, deputy director of the small and medium enterprises Division of the national development and Reform Commission, said that a large number of small and medium-sized enterprises in China began to stand at a new starting point today. They have gradually entered the stage of scientific and sustainable development of technological progress and management innovation from the extensive growth of simple quantity expansion.

To grasp the real business opportunities: the gate of small and medium-sized enterprises, "SMEs generally exist such problems: analysis of unclear macroeconomic environment, can not timely follow the market trend and change, chasing orders to cash in front of the profit as the core business mode, so that the enterprise's sustainable development capacity is getting weaker and weaker."

"A lot of" website general manager Lin Juanru's point of view.

The order is the direct source of enterprise profits and the foundation of further development. There is no doubt about this. However, the owners of small and medium-sized enterprises often neglect the more important point of their sustained development, that is, the interpretation of the market trend environment.

If you do not understand the macro trend and do not understand what is going on in the market, the relationship between these things and their enterprises will not be able to grasp the real business opportunities in the process of assessing the situation and adjusting to the circumstances.

Because of the weakness and absence of many aspects of SMEs, especially in the market experience and modern business philosophy, there are many deficiencies in short time, which can not fundamentally rely on their own strength.

From this perspective, in the wave of knowledge economy and the voice of the Internet age, the continuous and healthy development of SMEs needs some external channels to help them break through two bottlenecks. First, how to enhance the sensitivity to economic development trends, that is, how to identify information that has an impact on the development of enterprises themselves; two, how to improve the ability to analyze and interpret information, that is, how to make use of the information already available to help the development of enterprises.

The Internet has dug up "different business opportunities". Many experts and websites aimed at assisting the development of small and medium-sized enterprises, such as "a handful of them", have come out to jointly consult the small and medium-sized enterprises to find solutions.

With the popularity of the Internet, the Internet has become an essential tool for enterprises to obtain information of supply and demand and seek potential business opportunities. With the combination of Internet, enterprises can get explosive information increment.

Moreover, through the Internet platform, enterprises can more directly face the terminal and other enterprises, form an efficient exchange and interaction, and explore business opportunities from them.

Take "a handful" as an example.

Aiming at how to break through the two bottlenecks of grasping information and using information, the website converges and abstracts complex market information from four aspects, namely, regional economy, overseas market, management actual combat and market environment.

More importantly, the website also helps small and medium-sized enterprises to interpret the macro environment changes and analyze the development trend of information reflected and foreshadowed by information analysis and expert interaction, and help SMEs formulate timely and accurate countermeasures.

This "business opportunity" based on the accurate capture and high-end interpretation of information is defined by Lin Juanru as "different business opportunities".

Lin Juanru told reporters: "for SMEs, the arrival rate of information is only the first problem to be solved.

From a deeper perspective, we need to further enhance the ability of information analysis.

Through the refinement of a large amount of information, we can see the macroeconomic trend and potential business opportunities.

In the final analysis, "different business opportunities" emphasize enterprises' understanding of information and grasp of trends so as to create a sustained and healthy development path.

Although a large number of such websites provide more perspectives and ways for small and medium-sized enterprises to find "different business opportunities".

However, "different business opportunities" are just a golden key to solve the dilemma. How to make good use of the golden key also requires small and medium-sized enterprises to move forward in the right way.