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Hainan Coconut City Again To The Season Clothing Discount Is Not To Force.

2012/7/24 11:36:00 28

Brand ClothingShopping MallsSports Brand

Every July and August are different ways.

brand

clothing

The old money has been discounted and promoted.

At this time, although the weather has not yet cooled, but brand clothing has begun to stir up trouble.

Prepare for the new season's clothing market.


Reporters visited the two shopping centres of Wang Hai International and Pearl Plaza, and found that neither the sports brand nor the fashionable women's clothing brands had a large discount sale, and the public reflected the discounts.


Reporters in the Pearl Plaza sports brand franchise store saw Adidas partial products discount 6 to 20 percent off, but there are only a few promotions, most of the styles are marked new discount.


The reporter asked why only when these styles were promoted and when the new models were on sale, the salesmen only said that they were discounted for the season.

There are only a limited number of discounts in the Kappa franchise store, and the salesperson said the discount was only due to the broken code.


But there is no discount on goods in Puma and Nike stores.

In the Wang Hai International Shopping Mall, the reporter saw some international women's wear brands were on sale. The only women's wear franchise store was 50 percent off, and some of the products in the 40 percent off and LIU JO stores were 5.

The discount strength of International Women's clothing brand seems to be more satisfactory than that of sports brand.


Ms. Lee, who has been in the garment industry for many years, told reporters that these international brands rooted in Hainan inevitably have Hainan characteristics.

Hainan is very long in summer, very short in winter, and the lowest temperature in winter is about 10 degrees Celsius, and the air humidity is large. There is no obvious seasonal difference and diurnal difference in temperature. Basically, a piece of clothing can be worn from the beginning of the year to the end of the year.


Sports brand clothing is more emphasis on texture and comfort, the demand for style is not so obvious, consumers do not care much about the difference between new and old models.

So it is understandable that discount is low or even no discount.

But women's clothing is different. Women's clothing is very demanding for fashion. The trend of fashion changes rapidly. Once the old money is out of date, it must be sold at a discount.


The reporter learned from the relevant media in China that because of the rising wage level in China, Adidas is ready to shift the production and procurement of some products from China to reduce production costs.

There are also reports that Nike, Puma and other international footwear giants are also preparing to shift production and procurement of some products from China.

These changes have made Adidas and other brands on hand.

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