Wenzhou'S First "International Super Design Brand" Was Held In April.

Wenzhou's first "international super design brand" certification and selection is scheduled to be held in April this year, the Wenzhou newspaper industry group, Lange planning and communication agency, disclosed the specific content of the campaign.

According to the introduction, various trade associations can independently recommend famous enterprises and leading enterprises in the industry to participate in the election. These enterprises must be well-known brands at the municipal level or above.

The design products recommended by the enterprise must have the following requirements: once awarded and obtained patent certificate at home and abroad, the product is designed for individuals or collectives, recommends the unit's opinions and seals, and the association's opinions and seals.

Products are evaluated according to the standards of vision, market potential, originality, originality and production effect.

Certification will be awarded by the International Institute of professional designers "super design brand" certificate, the product is licensed to paste "super design brand" visual identification mark, manufacturers can also be related products, packaging and any related product advertising materials with "super design brand" logo.

The International Institute of professional designers, which is based in Australia, is a worldwide authoritative elite design professional institution and a purely academic institution.

The Asia Pacific regional headquarters is in Hongkong. It is the first institution in the world to set up accreditation standards and professional qualification evaluation system for design professional management.

It is the work goal of the international professional designers association to recommend enterprises to participate in the selection of "international super designer brand", establish a model sharing platform for excellent design brands, and enhance knowledge exchange among excellent designers.

The title of "super design brand" is an international top honor for recognition and recognition of excellent design brands. It is recognized by the international businessmen, consumers and retailers as the famous brand logo, giving the international consumers the best confidence guarantee.

Wenzhou newspaper group Lange, planning communication agency, won the recognition of the International Institute of professional designers and received the opportunity to cooperate fully with the International Institute of professional designers in the support and coordination of Wenzhou window office in Hongkong, Yan Dang Co., Ltd., and the first "international super designer brand international certification" activity was held in Wenzhou city in April 2008.

Through recommendation and selection, we will comprehensively enhance the international status of Wenzhou's products and promote the internationalization of Wenzhou's brand.

At present, Wenzhou has about 200000 individual businesses and 130 thousand share private enterprises. In the past 30 years, Wenzhou people have fought bravely, boldly practices, and boldly innovating to seize opportunities and seek development.

Up to now, Wenzhou enterprises have won the highest prize of national products, 38 famous brand products in China, 57 well-known trademarks in China, and 157 national inspection free products.

In 2007, the 307 "leather label" leather shoes brands in Wenzhou accounted for 178, 39 Chinese leather shoes leading shoes, China genuine leather shoes Wang and Chinese leather shoes, and Wenzhou leather shoes won 21 seats.

Wenzhou products are leading the domestic brands, but Wenzhou lacks the international brand, the international management talents are scarce, and the ability of the enterprises to cross the international business needs to be improved.

According to the relevant people in the industry, the selection of "super design brand" international certification will help create a large number of professional designers focusing on product development and development, bring about the upsurge of design innovation for Wenzhou enterprises, accelerate the upgrading of the good image of "Wenzhou made" brand, and accelerate the pace of internationalization of Wenzhou enterprises.