Has The London Olympic Design Followed The Tradition Or Opened Up New Ideas?

2012 London Olympic Games opened in London local time on July 27th. The Olympic Games are like a festival that becomes a bright spot in the gloom of European economy.

The Olympic Games series products have been announced in recent years, and every announcement will bring fierce discussions in the UK, with different opinions and opinions.

At the same time, the British with traditional gentry style and modern creative thinking, all kinds of images that the whole nation can create for the Olympic Games is worth pondering carefully for every art worker who is interested in designing.

Emblem

2012 the emblem of the London Summer Olympic Games is different from that of the previous Olympic Games. The emblem of the London 2012 Olympic Games has four colors, namely pink, orange, blue and green. The emblem of different colors will be chosen according to the needs of different occasions.

2012 these four figures are pformed into a modern post-modern way to form the emblem of the 2012 London Olympic Games.

Modern, dynamic, pluralistic, tolerant, sharp, dynamic, flexible and colorful, it becomes the official adjective that compliments emblem fully explaining the core concept of London Olympic Games, "everyone's Olympic Games, 2012 of all"; and in BBC network survey, the proportion of attacks is quite high.

Most people oppose the emblem, not because the emblem does not reflect the design concept, but because "surprisingly, we can not see at a glance what exactly is this."

Facing tradition or facing the future may be the problem.

The public tends to firmly defend the tradition. Defending tradition means safeguarding an established mode of life and established aesthetic taste.

In the view of Zhang Wu, the founder of the Beijing Olympic Games emblem, the design of the London Olympic emblem is anti traditional.

It broke the Olympic emblem to put the "five rings" in the following provisions, the "five rings" embedded in the upper right part of the emblem, giving people a sense of vitality, openness and freedom.

The best selling principle is "80% familiarity and 20% unfamiliarity", 100% of tradition represents conservatism and decline, while 100% represents innovation and shock.

The Olympic emblem may be slightly more anti traditional in the Olympic context.

torch

The 2012 Olympic Games in London, issued by the London Olympic Organizing Committee, is called "Barberosgerby". This is a relatively high degree of recognition in the UK.

The torch is a prismatic shape that is easier to grip; the outer surface of the gold aluminum alloy is carved with 8000 circular holes that symbolize the 8000 torch relay hands, which is the first time that the human factor has been added to the torch in the Olympic history.

The torch is stylish and modern, and the torch material is made of recyclable aluminum. It is the lightest Olympic torch ever recorded.

For designers, let the torch bearers from 12 to 100 years old be able to hold the torch firmly, which is just as important as shape design.

EdwardBarber and JayOsgerby, the designers of the Olympic torch, have graduated from Royal College of Art. Although they study architecture, their designs range from interior design to product design to architectural design.

From creative lamps to beverage containers, and even plastic hangers, they have become their works.

Mascot

2012 the mascot of the London Summer Olympic Games is Wenlock and Mandeville (Mandeville).

It is understood that these two mascots are made of redundant building materials in the Olympic venues, the biggest feature is that they have only one eye.

There is a yellow light sign on the head of the mascot.

It is said that this is a landmark taxi from London.

Wannlock holds Olympic Friendship Bracelet.

Their big eyes, in fact, still have photographic functions, so as to witness every place they visited and people they met.

Wen lock is named after the embryonic form of the 1850 modern Olympic Games, the British winter games in Olympia.

This ancient competition is one of the Inspirations of Coubertin, the father of the modern Olympic Games, to create the modern Olympic Games.

The mascot of the Paralympic Games is named mandelville, named after the British Stoker Mandeville spinal cord injury center, which first held the disabled sports competition in 1948.

In the 40s of last century, Dr. Gutmann set up a spinal department at Storck mandelville hospital to help all veterans who were injured by spinal cord diseases.

Limited to the level of medical care at that time, the hospital encouraged them to achieve the goal of rehabilitation by participating in sports. It gradually evolved into the Storck mandelville games, which is also regarded as the forerunner of the modern Paralympic Games.

Grant said in the interview that the core concept of today's design community is "personalization", which means breaking the fixed routine of mascots and making them interact with target groups in depth.

The London Organizing Committee has collected about more than 200 von lock and mandelville models from young students such as school students through the design competition.

That is to say, these two single eyed creatures are just like Bobbi dolls.

The opposition voice believes that the mascot also has "sexual implications".