The Origin Of Fashion Popularity And Communication

　　 clothing Although the epidemic appeared very early, it developed slowly due to the low level of productivity development. In Greece in the sixth century B.C., nearly a hundred years ago, people's dress patterns had hardly changed. However, in the second half of the 16th century, with the continuous acceleration of production development, the popular change patterns also gradually accelerated, becoming an important phenomenon in people's life. During Napoleon's rule, the style of dress in Paris changed once in less than a week, and he stipulated that no one was allowed to wear the same dress twice in front of him. So that the nobility spent most of their time on clothing design, which also greatly promoted the change of clothing style. After entering the capitalist society, especially after the industrial revolution, with the rapid development of productive forces, shoemaking, leather making and tailoring have all realized mechanization, greatly promoting the development of the textile industry, clothing industry and shoemaking industry, and creating favorable changes for the continuous renovation and change of clothing styles. Due to the development of industry, people use cheap fabrics to make various fashions, making ordinary people also participate in the fashion.

In the process of clothing popularity, it is mainly spread through the following two ways.

One is the fashion fashion formed and developed from top to bottom. First, the upper class or leaders take the lead in wearing them, and then spread them downward to form a social popularity. From the perspective of the development history of popularity, from the Middle Ages, popularity began to rise in the court aristocracy, and then gradually spread through salons. For example, the high necked clothes of Shakespeare's time in England are said to be designed by Henry VIII to cover up neck tumors. High heels are the product of Louis XIV. Because Louis XIV is short, in order to increase his height and show his power, he wore high-heeled shoes, and then high-heeled shoes became popular. For another example, in the Zhou Dynasty, the color of red was still popular, but when the Duke Henggong of Qi arrived, the king of Qi liked purple, and all the ministers of the emperor and Qi took purple clothes as their beauty. When the king of Qi was not good at purple, the popularity of purple clothes disappeared. The popularity caused by the consumption led by the upper class or leaders is widespread and fast, which not only affects the production and operation of an enterprise or industry, but also affects the overall social atmosphere. For example, since the reform and opening up, Chinese leaders have taken the lead in wearing suits and ties. For a while, a "suit craze" has been set off in urban and rural areas across the country. Men, women, old and young all regard wearing suits as the beauty, which has caused the reform of China's clothing industry and brought a series of chain reactions.

The other is the bottom-up fashion. That is, it is first used by ordinary consumers, and then gradually spread to be accepted by consumers of all social strata and industries. The characteristic of this popular form is that the popularity of the original communicator is low, so the popularity is slow, but the duration is long. For example, today's popular jeans were originally designed by Levi Strauss, the designer, for miners working underground. Their characteristics are sturdy and durable. Later, they developed into fashionable fashion products. After decades of experience, they have been accepted by all walks of life and become the most influential fashion. For another example, the popularity of loose shirts, snow shirts, travel shoes, etc. is also popular from the bottom up.