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China's Luxury Consumption Ranking, Footwear And Cosmetics Attract High-End People To Lead The Group.

2012/8/23 9:52:00 52

China's LuxuryFootwear And Luxury Goods Consumption

A recent study on luxury goods consumption in 2012 shows that high-end cosmetics and Footwear products The attractiveness of China's growing luxury consumer groups is attracting the attraction of watches, handbags and jewellery.



High end cosmetics and footwear



The respondents earned an annual income of US $15600 (about 99110.55 yuan) to US $31300 (about 198856.42 yuan), while those aged below 35 accounted for 69%.


Of the 1135 consumers interviewed, 43% said they would increase the cost of high-end cosmetics, and those who were willing to spend the money on luxury shoes accounted for the same proportion. Behind this are those who are willing to spend on wine, spirits and cigars, accounting for 40% of the respondents.


More than half of the respondents accounted for 54% of the respondents, who said they would spend as little as possible on luxury watches, and 48% said they would reduce the budget for handbags and jewellery.


stay Luxury consumption About 10% of the purchases were from the Internet and 17% in cosmetics. Nearly 80% of respondents said they are using or planning to use social networking platforms to understand the brands and products they are interested in. The survey also found a growing trend that mainland China is gradually replacing Hongkong, Europe and other places as an important place for luxury purchases.


In the survey ranking, Louis Weedon (Louis Vuitton), Chanel (Chanel) and Gucci (Gucci) are still the top three consumer brands in China's luxury purchasing legion, and Herm s ranked fourth after that. The top ten brands include Dior (Dior), Armani (Armani), Rolex (Rolex), Cartire (Cartier), Prada (Prada) and Versace (Versace).

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