The Transformation Of The Garment Industry Needs To Step On The Entity And Not Rush For Quick Success And Instant Benefit

Shortly after Adidas announced the closure of its only direct selling factory in China, the reporter learned from the 2012 Guangzhou Liuhua International Fashion Festival and the 6th Baima Garment Purchasing Festival that the domestic garment industry has also shown the trend of garment factories moving to Southeast Asia due to increased cost pressure.

There is no reason for China, a country with a super population, to abandon labor-intensive industries. High precision and sophisticated industry And the advanced financial industry is brilliant, but it does not work in a day. In the current situation, we should move forward steadily to avoid quick success and instant benefit in the process of structural transformation.

Previously, Adidas announced that it would "close its factory in China later this year". In fact, Adidas is not the first company to withdraw. As early as 2009, Nike closed its direct sales factory in China and moved its production base to Southeast Asia, where costs are lower. However, Clarks, K-Swiss, Bakers and other international shoe giants compete to add production lines in Vietnam and Indonesia. According to the Nikkei News, Japanese large garment enterprises are also accelerating to shift their production focus from China to Southeast Asia.

At the same time, Chinese manufacturers are making the same choice. "Now some peers have moved their factories to Southeast Asia, the main reason is that the labor cost there is much lower than that in China. For example, in Vietnam, the monthly salary of a garment worker is 500 yuan, the minimum salary in India is 250 yuan, and the minimum salary in Bangladesh is 300 yuan. But in Guangzhou, only one lathe worker is employed, and the minimum monthly payment is 2500 yuan to 3000 yuan. Some high-end garment enterprises need more A monthly salary of 4000 yuan shall be paid to the workers. " Zhuang Zequn, general manager of Shantou Meixing Clothing Co., Ltd., told reporters.

"Part of Guangdong Province clothing The production enterprises have gone through the migration process from Guangzhou to Jiangxi, then to Guangxi, and finally to Vietnam. At present, the production cost in Vietnam is at least 30% lower than that in China. " Bu Xiaoqiang, standing director of the circulation branch of China Textile Industry Federation, vice chairman of Guangdong Garment Industry Association, and general manager of Kapok International Fashion City, said. Chen Nian, president of Vanke, even predicted that the number of garment factories remaining in China might be less than 30% by 2015.

For Chinese clothing shoes It is not only the relocation of factories but also some consumers' pursuit of manufacturing in Southeast Asia that has brought challenges to enterprises of the same category.

A few days ago, the reporter saw that many consumers were looking for Nike sportswear and sneakers produced in Vietnam, Indonesia and India in many factory direct sales stores in Guangzhou World Plaza. "I think the quality is good and the price is very cheap," Mr. Huang, a consumer expert, told reporters.

"Many Hong Kong Guangzhou When purchasing, the purchasers of all the products specified to be processed in Vietnam. Made in Vietnam not only has excellent technology, but also is much cheaper than that in China. " Bu Xiaoqiang told reporters.

In this regard, the relevant person in charge of the World Plaza said that at present, some international brands sell products from Southeast Asia through factory direct stores, and the price is about one third cheaper than domestic products. Their strategy is to take the low-cost route and hope to seize more market share. Sun Jing, Li Yiqiao

　　 Labor intensive industries cannot be abandoned completely

The growth rate of import and export in July was far lower than Market expectation We are under pressure to achieve the goal of 10% growth in foreign trade for the whole year. Many people believe that the key factor for the decline of foreign trade is the recession of the main export markets. The author believes that the decline of foreign demand is only the trigger of the foreign trade crisis, and the loss of labor-intensive industries caused by the decline of China's own international competitiveness is the root cause of the foreign trade crisis.

Why does China's international competitiveness decline? After the 2008 financial crisis, serious deflation turned into serious inflation. In this context, since the reform and opening up, the labor-intensive industries that have been earning foreign exchange for China have been hit hard. Many enterprises, including Nike, Adidas and other Fortune Global 500 enterprises, cannot bear the pressure of high costs and leave China to find low-cost local organizations to organize production and operation. In other words, China's effective productivity has begun to drain, and the export engine that has long been the basis for China's economy to achieve rapid growth has been weakened.

Crucially, this dangerous trend has not attracted enough attention. In the tide of "transformation, upgrading and structural adjustment", all parts of the country should pursue high-end industries, all cities should build international financial centers, and every corner should vigorously engage in modern service industry, while ignoring the loss of effective productivity caused by the transfer of labor-intensive industries. This is because in the minds of a considerable number of people, labor-intensive industries are "sweatshops" that are cruelly exploited by foreigners, and China will henceforth engage in high-tech and make a lot of money. Many published articles are filled with reluctance to earn meager profits from China's OEM industry, and full of admiration for the high profits earned by multinational companies such as Apple, Nike, Adidas, etc. It seems that all people want to enjoy a life of "quality and dignity" like "Gao Fu Shuai".

Facts have proved that the difference between "Made in China" and "Created in China" is not a step away, but a long journey of hard work. Any idea and practice of seeking quick success and instant benefit can only be wishful thinking.

"Transformation, upgrading and restructuring" takes time, "China creation" needs accumulation, and the new financial path has not been successfully opened. The old financial path must not be abandoned, or food and clothing will be worried. At a time when sophisticated industries and advanced financial industries have not yet taken the lead in China's economy, labor-intensive industries with meager but substantial profits in cents are still China's economy The source of growth. We should not forget that it is labor-intensive industries that have earned a huge amount of foreign exchange and then supported China to achieve an economic miracle.

There is no reason for China, a country with a super population, to abandon labor-intensive industries. High precision and sophisticated industries and advanced financial industries, although brilliant, do not work in a day. In the current situation, we should move forward steadily to avoid the quick success and instant benefit in the process of structural transformation.