The Era Of Small Shoes - Children'S Shoes Enter The Field Of Brand Competition

Children's shoes are small, but the pace is not small

It is reported that China's children's shoes The market has a market scale of at least 38 billion yuan every year. Children's shoes market has always been one of the markets with great growth potential in the footwear industry, and is also a relatively special industry in the footwear industry. Therefore, there are not a few businesses engaged in the children's shoes industry, which increases the competitiveness of the industry.

Industry experts said Children's shoes market It is a relatively special industry, and also an industry with great potential. Compared with other children's products, children's shoes have small costs and large profits, and children's growing feet are the financial resources of businesses. For example, children's shoes in Guangzhou, Sihui, Zhongshan, Qingyuan, Dongguan and other places in Guangdong are not only sold domestically, but also exported to Europe and the United States.

Due to the huge consumption potential of the children's market, children's shoes in the domestic sales market are not only more types but also fashionable. But at the same time, in order to meet the needs of the trend and fashion, many children's shoes ignore the comfort and functionality in the design. According to the survey, although about 98% of newborns have healthy feet. But a large part of them will have foot shape deviation in adulthood.

About 1/3 people in China suffer from flatfoot to varying degrees. And most of them are caused by improper shoe wearing the day after tomorrow. Many of them were created in childhood. The main reason is that the shoes worn in childhood are not conducive to foot shape development. Shoes that don't fit properly can't hold your baby's feet in place.

According to data statistics The market capacity of baby products is nearly 38 billion yuan every year. Now people's living standards are getting higher and higher, and parents are also investing more and more in their children's lives. Children's consumption shows an obvious trend of personalization and purchase automation.

Therefore, the market development space of children's shoes will increase year by year. Although the sales channels of children's shoes in China are still in the primary stage, the level is relatively low, but the Chinese children's shoes market has begun to enter the field of brand competition, and the fierce competition can be imagined.