2013 Days In Spring And Summer

Recently, sunia Men's wear 2013 the spring and summer new product conference ended successfully. At this conference, dealers and agents from all over the country gathered together to taste the latest trend of hellya.

The theme of this new product conference is "bend over the rise of big brands". Brand strategy Release, promotion of target signing ceremony, "new products" and other aspects of the launch, for all the guests present demonstrated the brand is ready to rise. Mr. Xu Qiming, chairman of SINIA, made an analysis of the development trend of the domestic men's wear market, and drew out the brand development strategy of SINIA's "channel sink and bend over".

There is no doubt that the biggest highlight of this season's new product is the "fancy" fashion show. The high-end and cool 3D holographic projection stage, the gorgeous visual impact, brings the three series of new products of "the concept of", "Melody" and "encounter". Fashion and business travel, elegance and leisure, simple and honorable collision, wipe out the endless fashion trend sparks. The male clothing of cenia conveys the essence of the culture of commercial clothing to the audience, which makes the guests at the scene experience the charm of the fashion brand.

For a long time, he has explicitly advocated the integration of business functions and leisure functions of men's clothing, aiming at providing more perfect dress solutions for the elite. According to the analysis of the industry, this style of business travel advocated by Hni has become the mainstream trend in the industry in the future.

It is easy to see from this new product release that while adhering to the fashion style of business travel, the male clothing of the company also pays attention to the innovation and development of products. The three new products of this series once again brought the new interpretation of the commercial culture of the city by Sydney. It is bound to lead the new round of business men's clothing trend and consolidate the status of the first brand of the commercial clothing of the commercial group.

On the other hand, the development strategy of sunia men's "channel sinking and activating the two or three tier city market" is also complying with the market development trend. With the saturation of the first tier cities, the two or three line cities immediately become Men's wear brand The "soldier's land" for grabbing first. While upgrading products to meet consumer demand, he also adjusted and planned new channel strategies. The senior executive said that the channel should be further widened through the overall segmentation of the market. It is reported that in the past three years, the company has made the brand a "county level market leader" to achieve the real "bend over".

Against the backdrop of the global economic downturn, with the precise positioning of "business travel men's clothing", the development strategy of "channel sinking", the unique view of men's fashion clothes and the mission of building "the first brand of business travel men's clothing", it is bound to take a new path in the men's clothing industry, take the lead in the industry as the leader of business travelers, and set off a wave of business and fashion.