Clothing Sales Avoid Sales Without Plan And No Management Of Customers.

Do well

First, we must do a good job in clothing sales management.

Many enterprises have poor sales performance, such as the poor sales of clothing products, a large number of accounts receivable, the enthusiasm of clothing salesmen, the high cost of clothing sales, and so on. It is not because of the incorrect clothing sales strategy and the reluctance of salesmen to make efforts, but because of the fact that the sales management of clothing sales is not in place.

Many enterprises' clothing sales work is the black hole of clothing sales, "no management clothing sales".

Clothing sales: clothing sales no plan

The basic rule of clothing sales is to make clothing sales plan and plan sales according to plan.

The management of clothing sales plan includes not only how to make a feasible sales target, but also how to implement it.

The specific contents are as follows: Based on the analysis of the current market situation and the current situation of enterprises, formulate clear sales targets, objectives, and other qualitative and quantitative objectives; formulate budgetary and budgetary allocation plans according to objectives, and implement specific executors, responsibilities and time.

However, many enterprises have a series of problems in the management of the clothing sales plan: for example, there are no targeted annual, quarterly and monthly market development plans; the goal of clothing sales is not based on the accurate grasp of market opportunities and the effective organization of enterprise resources, but rather by the beat of the head. The clothing sales plan has not been decomposed according to regions, customers, products, salesmen and so on, so that the plan can not be concretely implemented.

Clothing of various branches

It is the result of bargaining between the branch and the headquarters of the company; the management of the company only gives the target figures to the salesmen, but does not instruct the salesmen to formulate the implementation plans; the contents of the clothing sales plan of many enterprises have never been concretely quantified to each salesman's head, and the salesmen can not formulate specific clothing sales activities plan according to the indicators and contents that are broken down to their own heads, and even some of the salesmen do not know how to make their own clothing sales programs.

Due to the lack of a clear market development plan, the results of the clothing sales work of the enterprises have lost their goals, and there are no clothing sales strategies, plans, measures not matching, uncertain budgets, no personnel implementation, no concept of space and time for clothing sales activities, and no clothing sales process monitoring and effectiveness inspection measures.

Thus, in a highly competitive market, the clothing sales work of a company is like a buffalo who broke into a fire.

As a result, a series of problems are brought about: salesmen are unplanned, without assessment, and can not control the actions of salesmen, so that the clothing sales plan can not be guaranteed; salesmen's activities in clothing sales activities are opaque, the risk of business operation is increasing; the efficiency of salesmen is low, the cost of clothing sales is high, the sales level of salesmen is not improved, and the construction of salesmen is not strong enough.

Clothing sales: customers without management

A grain of wheat has three destinies: first, it is consumed by people to realize their value; the two is to sow seeds as seeds, produce a fruitful fruit and create new values; three, because of improper storage, wheat is mouldy and rotten, and loses its value.

That is to say, properly managed, wheat will realize its own value or create new value for mankind. If it is mismanaged, it will lose its value.

In the same way, business pairs

Well managed, customers will have enthusiasm for clothing sales, will actively cooperate with the manufacturers' policies, and strive to sell clothing products; poor management will lead to clothing sales risk.

However, many enterprises do not have effective management of customers. As a result, enterprises can neither mobilize the enthusiasm of customers for clothing sales nor effectively control the risk of clothing sales.

At present, there are many problems in the process of clothing sales, such as customers' disloyalty to enterprises, fleeing phenomenon, and accounts receivable.