The International Needle Expo Will Shorten The Distance Between Enterprises And The Market

For well-known international enterprises, they are often good at making use of their strong brand appeal and market advantages in their respective industries to cooperate with leaders in other industries for "strong" brands, so as to expand in greater market depth and breadth and strengthen their own brand image. China International knitting The Expo caters to this demand of enterprises and builds a platform for mutual communication, so that enterprises can learn more about market conditions faster, make correct judgments and reach more trade cooperation.

Reporters interviewed before the 6th China International Knitting Expo Shanghai Yuan Wei, Secretary General of the Garment Association, introduced the preparatory work of Shanghai knitting enterprises in the early stage of the needle fair.

Reporter: Could you briefly introduce the current development of Shanghai's knitting industry?

Yuan Wei: At present, in the Shanghai knitting clothing market, we mainly produce knitted clothing, underwear, sportswear, T-shirts, skirts, pajamas, socks, gloves and various decorative products made of pure cotton, chemical fiber, silk and various blends. With the continuous introduction of overseas advanced technology, the fierce competition is obvious to all. The key problem is that enterprises should understand market Dynamic, take measures to actively respond. Today, Shanghai knitting enterprises attach great importance to the introduction of professionals and the expansion of the previous single product category, and vigorously develop all kinds of knitting products, including home clothes, underpants, vests, swimwear, etc.

In 2012, the rise of raw material prices, labor costs and other costs directly affected the profitability of enterprises. The survival of the fittest market competition mechanism further concentrated the market share of various categories of knitted clothing to competitive brands, which requires enterprises to grasp the pulse of the market, targeted to increase marketing efforts, and strengthen the variety, high quality Multi series and cost performance can be recognized by more consumers.

In the future, with the improvement of the income level of domestic residents and the acceleration of urbanization, new opportunities and challenges will be brought to Shanghai's knitting industry. Shanghai knitting enterprises will also achieve industrial upgrading and optimization while creating knitting suitable for their own industry pattern.

Reporter: The 2012 Knitting Expo is the sixth this year. What is the purpose of Shanghai Garment Association and downstream enterprises participating this time?

Yuan Wei: In this crucial year of the "12th Five Year Plan", Shanghai knitting enterprises are also following the industry trend and optimizing and adjusting their own industrial chains. The rapid growth of labor costs and raw material costs is the biggest problem facing enterprises at present. To control costs well, it is necessary to attract excellent talents and integrate the enterprise's industrial chain, so as to achieve more optimization and efficiency. This Knitting Expo is just to meet the needs of enterprises and build a platform for mutual communication, so that enterprises can quickly learn more market conditions, make correct judgments and achieve more trade exchanges.

Maximizing the use of industrial capital is an important link in the sustainable development of enterprises. Maintaining good communication with suppliers and dealers is a top priority for enterprises. Therefore, the main purpose of Shanghai Garment Industry Association and its member enterprises to participate in the 2012 Needle Expo is to gather brands and buyers professionally.

Reporter: What kind of knitting products did Shanghai Garment Association bring to the exhibition brand What are the characteristics and highlights?

Yuan Wei: Heng Yuanxiang, Antarctica, Doctor Frog, Pipi Dog, Jialinjie, Oudifen, San Gun, An Lifang, etc. All these enterprises have a common feature. They regard actively promoting the brand image and constantly improving the popularity and reputation as an important task for enterprise development.

Reporter: In terms of on-site exhibition, fashion What are the highlights of the Shanghai exhibition area? Are there any ideas and themes to be displayed?

Yuan Wei: The exhibition concept of fashion Shanghai lies in simplicity, flexibility, integration and novelty. Today's exhibition area display is not only to meet the needs of display, but also not to be extravagant and wasteful. It starts from how to better reflect the design concept of the products displayed by the enterprise, and show the enterprise culture to the professional audience. Therefore, Fashion Shanghai has positioned the exhibition area in a simple, fashionable and transparent display concept, which can create an optimal platform for enterprises to display products and images.

Reporter: What positive effects will participation in the Knitting Expo have on promoting the development of Shanghai's knitting industry?

Yuan Wei: With Needle Expo The continuous improvement of exhibition level has also played an increasingly obvious role in promoting the development of Shanghai's knitting industry. First of all, the Knitting Expo is held in Shanghai, which can gather industry peers at home and abroad to come to Shanghai to discuss the development trend and hot issues of the current knitting industry, which is very helpful to the development of Shanghai's knitting industry. Secondly, the Expo has attracted a large number of professional visitors and invited buyers, which can meet the trade needs of exhibitors from different levels. Department stores, agents, franchisees, brand purchasers and other professional visitors gathered in Shanghai, laying a good foundation for the development of Shanghai's knitting industry. The holding of fashion runway shows, new technology and new products recommendation conferences, trade procurement docking conferences, static fashion trend releases and other activities better integrated the insights and foresight of industry leaders on the development of the knitting industry.