Footwear Brand High Inventory Is Soaring

Anta,

The stock data of PEAK, XTEP and 361 degree brands appeared a trend of rising in 2012.

But the high inventory problem is not a phenomenon of individual sports shoes enterprises, but a concentrated outbreak of the whole industry.

The problem of inventory is actually related to the fierce competition in the industry, coupled with the homogenization of products and the close proximity of prices, and the growth of industry is restricted by the limit of channel growth and the inflation of the economic environment.

With the decline and so on, the inventory problem emerges.

The serious phenomenon of industry inventory also illustrates a problem: after years of crazy expansion, the local sports brand is facing a new cycle.

2012 is a very difficult year for domestic sports brands. Since 2008, the "bomb" planted in the market of sports brand crazy expansion will explode one by one.

Besides, sports brand enterprises are facing not only the homogenization competition pressure of the same industry, but also the market squeeze of the leisure industry.

On the one hand, a large number of local leisure brands that are cheap and diversified, and have the ability to make up and pfer goods quickly, are everywhere. On the other hand, the introduction of foreign brands has created pressure on the local sporting goods industry.

There are senior sports products industry analysts believe that the domestic sports brand adjustment by inventory adjustment takes three years.

In the past 10 years, the domestic sports brand represented by sports brand has experienced a golden period of rapid expansion. However, the rapid expansion has obscure the internal strength of the management system, and the company's products,

Management and other aspects of the homogenization of competition serious problems.

The sports brand should not only consider the difficulty of breaking through the stock market, but also take the year of expansion and contraction to slow down, take the initiative to seek pformation and upgrading in product, technology, brand and management, and jump out of the competition of homogenization competition. This is a systematic and strategic topic.