High Inventory Drag Industry Growth Shoe Enterprises Overweight Self Operated Products

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High inventory drag industry growth shoe enterprises overweight self operated products

Under the overall slowdown of market growth, in the four major women's shoes giants that have already been listed, apart from the steady growth of BELLE international, several other businesses have been dragging down their performance growth due to inventory problems, and the increase of proprietary products has become the direction of spanformation for all major shoe companies.

In recent years, because of the economic crisis in Europe and America and the shrinking of the domestic economic market, the high inventory problem has become the whole problem. footwear industry The nightmare of the market. Whether it is the well-known footwear brand in the first-line market, or the relatively weak footwear companies in the two or three tier market, they are seeking new outlets for development.

In the past time, the well-known women shoes brand Daphne and its franchisee disputes, the development strategy of franchising and self running began to become a new trend to the market, and became a "life-saving straw" for some shoe companies that were in trouble.

Self employment, though not a omnipotent strategy, enables enterprises to understand the latest trend of the market and the change of consumer demand timely and effectively when communicating with other countries, so that enterprises can produce products that are more in line with market development. Besides, Self-support It also plays a key role in enhancing the corporate image and shaping the brand and gaining more market opportunities for the future development of the enterprise.