The Competition Between E-Commerce And Traditional Clothing Brands Has Started Quietly.

This fall, the "price war" will not only be carried out between electronic business platforms.

In recent days, the reporter found that the price comparison of many physical stores and e-commerce websites has entered.

In autumn and winter, the competition between the electricity supplier and the traditional clothing brand started quietly.

Autumn in Wuhan is short, but no one thought that the new winter long sleeved shirt has become the main force of price reduction in the late summer.

This year's national day, UNIQLO, fan Kai pin,

And other fast fashion brands have made a marked reduction in the prices of many new autumn products this year.

Among them, the style and UNIQLO are quite similar to the network of cutting-edge Vic, the signs of competition for UNIQLO are particularly obvious.

Take the flannelette shirt that has been popular for two years as an example.

In the afternoon of September 26th, it was announced that from October 7th to October 7th, the price of flannelette shirts from 30 items and over 200 floral series of new flannel shirts should be reduced from 129 yuan and 99 yuan to 68 yuan.

When the price is adjusted, CEO, a customer of micro-blog, strongly advocates that "flannel needs big action."

During the national day, it may be influenced by the sales promotion of fan Kai Cheng, and the flannel product of some styles in UNIQLO store is promoted at a promotional price of 99 yuan.

It is reported that the low price of the promotion to the final rejection rate is almost impossible in the past few years.

In this rapid price cutting trend, the fast fashion brand ZARA showed more obvious performance. Its brand related staff revealed: "this autumn is equipped with varying degrees of price declines. Last year, 699 yuan of women's coat fell to 499 yuan this year, and the men's suit also fell from 899 yuan to 699 yuan."

It is reported that this is the first decline in the ZARA brand since its entry into the Chinese market 6 years ago, with the largest decrease of around 40%.

In this regard, industry analysts said that ZARA, UNIQLO and other foreign capital.

In the Chinese market, apart from being affected by the economic environment, the development of domestic electricity providers has also brought great impact to them.

The Internet used to compete with traditional retail at low prices. Now the traditional retail brand has gradually felt the threat.