Display Is More Conducive To Clothing Promotion.

Research shows that if a franchised store can correctly use the clothing configuration and clothing display technology, the sales volume can be increased by 10% on average.

Clothing display.

A reasonable clothing and clothing display has many important functions such as displaying clothing, stimulating sales, buying conveniently, saving space, beautifying shopping environment and so on.

In all current clothing display technology, the display of potential clothing is the most powerful.

What is the display of potential clothing? That is, when a store sells its clothes, it can get customers' attention by borrowing the opportunity, borrowing the land, borrowing the mentality, borrowing the competition and hitchhiking to increase the sales power of clothing.

Timing

Xiao Li, the business director of a children's clothing store, is very anxious. Their children's sportswear has always been selling well, but the newly developed children's cartoon clothes are not selling well.

Cartoon clothing refers to the use of various cartoon images as the pattern and style of the costumes, and also the cartoon style costumes. The cartoon characters are all popular cartoon characters and small animals that children like.

The more expensive the cartoon clothes are, the higher the boss will hang them up, and the better position they can sell to the clothes they sell.

But Xiao Li thinks that the reason for the bad sale of the cartoon is that the clothing has been put too high, and it is not easy to enter the eyes of children. While adults buy clothes for children, more of them are chosen according to their own aesthetic views, and these special shapes and even "ugly" cartoon images can not get the favor of adults.

Xiao Li always wanted to hang up the cartoon dress to the next row, so that the children could see it. But because of its poor performance, Xiao Li had never persuaded Wang boss.

The hot sale of the cartoon costume made Wang boss very happy, and he gave a dinner party director Xiao Li on the same day.

Xiao Li mentioned the old story again and put the children's cartoon clothes in the next row.

The result is hot selling.

This case illustrates at least two points: first, for manufacturers, if you want to put clothes on the ideal shelf, the special occasion is worth borrowing; two.

It is not immutable. It will achieve unexpected results by adjusting garment display according to different machines.

Chinese people are very particular about the weather and the interests of the people.

Opportunity is often the excitement of businesses to stimulate consumer spending.

For example, festivals, events and other enough opportunities to stimulate consumers' buying excitement can become opportunities.

The biggest feature of the moment is that it can lock in target consumers, dress them close to them and attract them.

Borrow land

A female college student who has just graduated from school works in a clothing store. Because of his carelessness, he made a dozen of orders when ordering clothes, so that the original 10 bottles of clothes became only 100 bottles.

According to the rules, the female students themselves should bear the losses - which means that her monthly income from work will be lost.

This forced her to find ways to sell these clothes quickly.

After careful reflection, she moved her clothes to the side of the cash register, and made a POP to write "x x dress to make your hands and face tender."

To her delight, she sold 40 bottles that day and sold out on the second day and broke up.

No one thought that the dramatic moves of female students brought new sales growth points to the exclusive stores.

From then on, in this store,

It's always on the side of the cash register.