Clothing Business Focus: Create Online Shopping Areas Exclusively For The Elderly

I have seen a funny picture before. The main idea of the picture is that a Taobao shop customer service recommends a trendy to a customer on Wangwang.

Zhang mouth calls the customer a sister, and the customer answers that he is over 50 years old.

This is just a farce, which brings us a smile. From now on, we can find that more and more middle-aged and elderly people are catching up with the trend through the Internet.

Statistics show that there are over 1 million 750 thousand and 50 Internet users in the country, including 48.7% of men.

Among the 130 elderly users who have had online shopping behavior, the most popular items are clothing products, especially women's clothing.

In the last year, the elderly users bought 8 million 590 thousand women's garments.

Compared with young and middle-aged users, older people prefer to buy underwear on the Internet.

Most of the users are women.

It has brought a lot of convenience to the middle-aged and old people. Online shopping has broken the geographical limit. The click of the mouse can keep the house at home and goods three, and the price is relatively low.

However, most of the middle-aged and elderly people still have many worries about online shopping. For fear that they may be careless for a moment, the money in the bank's card will be stolen by the hacker software, and they are afraid that the goods will not be printed. The actual products are different from the pictures on the Internet, and the department stores and shopping centers under these problems can be solved online.

Theme shopping centers and department stores are sweeping across the country today. Whether they are the main youth fashion or high-end luxury shopping centers, they are all over the big cities.

However, there are too few department stores and shopping centers for the elderly.

Young people's demand for shopping is relatively large, and department stores and shopping centers are understandable with young people as the main target consumers.

But now China is an aging society. Among the results of the sixth national census in 2010, 60 of the population aged above accounted for 13.26% of the total population.

It is believed that this proportion will be improved in the next few years or decades. Enterprises can also consider making some shopping places for the elderly.

Japan is one of the fastest growing countries in the world, and is also one of the most convenient living countries for the elderly.

From the old people's street, the old people's restaurant and the old people's vegetable farm, we can see that some of these ideas are worthy of our reference.

For example, the nest duck Street store street is characterized by moderate price and most of the clothes sold are in hundreds of yen to several thousand yen.

It seems that the elderly all over the world are basically the same and live in a more careful way, so the price level is often the primary reference for them to buy goods.

Nowadays, young people have big ZARA and H&M brands that can be priced for clothing, while the clothing of the middle aged and the elderly is basically on the high-end luxury line.

In addition, shopping mall has shifted to the suburbs, and shopping for elderly people who are inconvenient and unable to drive has become a major problem.

The elderly are therefore known as "shopping refugees".

In order to facilitate shopping for the elderly, the Japanese shopping street has set up a special free car for the elderly.

In recent years, many large department stores in Japan have also increased their rest places, as well as shopping instructors.

Perhaps in China, the conditions for shopping centers and department stores belonging to the middle aged and the elderly are not yet ripe, but we can still accumulate from bit by bit, for example, raising the shelf position of goods, convenient for the elderly to take, or putting a simple seat in the fitting room, so that the elderly can try on clothes more easily.

In this way, perhaps more elderly people no longer stay at home and do nothing, but go out and have more comprehensive exposure to new things.