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When Chinese Fashion Shows Become More Utilitarian

2012/11/15 12:57:00 26

Fashion ShowClothing IndustryBusiness Culture

Now, there are many shows in many fields, such as fashion show, makeup show, shoe show, package show, mobile phone show, home textile show and so on. However, as the fashionable words of performance and exhibition, the show has some limitations, just like we never say duck neck show, tulips show or spade show, though theoretically, they can become the main body of the show.


The real fashion show in history appeared in London, England in 1908. The performance was performed in the form of live band accompaniment, and the model appeared with the band playing music to show the costumes.

The development and progress of the society and the prosperity of the economy are the fundamental reasons for the fashion show. It is because the magnificent performance can bring huge economic benefits to the businessmen, and the fashion talent can be developed and perfected.


In China, an earlier fashion show with a proven track record was in 1930, the Shanghai meya silk factory to celebrate a large-scale fashion show held in 10th anniversary.

For dress historians, they are more likely to be famous in France in 1979.

Designer

Pierre Cardin held fashion shows with costumes and models in Beijing and Shanghai as the beginning of the contemporary fashion show.

Today, fashion shows are already a comprehensive art. Besides the traditional functions of selling, publicizing and displaying designer styles, graduation performances and other functions of new clothing, fabrics and accessories, there are more stories, histories, dramas, social features, cultural activities, corporate strength, brand images and so on.


Therefore, it is natural for fashion show to develop the design of models, venues and space settings to an unthinkable and crazy place.

There are opera, drama, singing, dancing, talk show, juggling, hula hoop, football, extreme sports, hip hop and so on at home and abroad fashion shows. As long as they can perform on the stage, they have appeared on the T stage.

The fashion show was forced to deviate from its own meaning, and the deconstruction of the self made the audience's attention on the scene, stage, lighting, sound, model and so on. The display of clothing was no longer the main body, which became the most real sadness of fashion.


The greater sorrow is public concern.

Fashion Show

The core of the alternative comes back to the attention of the human body.

At first, a woman wanted to show her sexy figure. What would she do? She would dress in front of other people. She would not directly show her in the nude or shout out loud, because it did not conform to the norms of civilization, nor did it conform to the rules of communication.

Now, many times, people can read sexy through the body that can not be concealed by clothing, while enjoying the light and dew point.


In the age when civilization needs to be accumulated and culture is created at will, and in the age of providing a stage for commercial culture and fame and fortune, the show is only a reflection of the less naked supply and demand paction relationship in this era.

The purpose of show is like advertising, in order to attract attention. When we look at the show with commercial and utilitarian vision, including the act of making a living and showing off, there will be no prejudice. When looking at it from other angles, it is very easy to make a standard ambiguous.

When the show becomes the usual means of communication and utility in this field, it shows that fewer and fewer people are willing to live in pure life now, because it means pure reverence for the professionalism of fashion design and has a distinct exclusiveness.

Undoubtedly, behind the prosperous show, something pure has been gradually lost.


It seems to be sarcastic.

A lot of wonderful costumes are hard to arouse people's interest or even get tired of it.

After watching the show one after another, until you can't remember any clothes, you will understand that the show is just face and clothes can be worn. The purpose of the show may be pure.

fashion

The black hand pushing to the scaffold.

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