Xiaoshan Footwear Industry Is Following The Trend Of The World And Strengthening Its Own Brand.

Since the beginning of this year, the export situation of our region has been somewhat "P in winter". However, footwear exports are like a warm sun. According to the Xiaoshan inspection and Quarantine Bureau, from 1 to October this year, < a href= "//www.sjfzxm.com/news/index_p.asp > > Xiaoshan < /a > exported footwear totaled 12620 batches, 51 million 630 thousand pairs, and the value of goods was 268 million US dollars, compared with last year's batches, the amount increased by 29.6% and 26.9% respectively. Great growth can still be achieved under adverse circumstances. This reporter specifically interviewed some footwear enterprises and import and export enterprises in our district, and explored the reasons. < /p >
< p > < strong > products go to the high-end and take account of the domestic market < /strong > /p >
Pu Yang town is the main gathering place of footwear enterprises in our district. There are 180 households, accounting for about 80% of Xiaoshan shoe enterprises, especially the output of Puyang's Linen craft shoes, which account for more than 90% of the whole country's P. Since the beginning of this year, under the adverse circumstances of the overall foreign trade situation, the order of Puyang shoes enterprises, which are mainly exported, has been very popular, and even too late to produce. < /p >
< p > Hangzhou buck Shoes Co., Ltd. is one of them. According to Liu Wei, director of branch factory of Booker shoes, the order of the factory is now up to July next year. Bookings and shoemaking began to expand from the beginning of last year, and now a branch factory has been established in Henan. "When we were unable to produce the factory in Puyang, we transferred some of the orders to the branch factory of Henan. Now, about 25% to 30% of the shoes are processed by our Henan branch." Liu Wei told reporters that the expansion of the base can also reduce labor costs and make shoes more competitive in price. < /p >
< p > and it is understood that the output value of Booker footwear industry has reached 64 million 620 thousand yuan from 1 to November this year, an increase of 42% over the same period last year. And the reason for the sharp rise is Liu Wei analysis, which is related to the product quality of enterprises. "With the gradual shrinkage of the low-end market, we are required to produce more high-end products, so we have adapted to such demand." In fact, the added value of shoes is higher, which is in line with the long-term development of enterprises. In order to further expand the market, the original export oriented footwear enterprises in Xiaoshan are now turning to domestic sales. Booker shoe industry is also a forerunner, and intends to shift some of its market to domestic sales starting next year. < /p >
< p > Zhejiang Shan Di import and Export Co., Ltd. is a specialized export a href= "//www.sjfzxm.com/news/index_x.asp" > women's shoes < /a > and children's shoes import and export enterprises, its exports of Pu Yang shoes account for more than 95%. According to Liu Feng, manager of the enterprise management department, the total export volume of last year was completed in 1-7 months. This year, from 1 to October, the export volume has reached 20 million 630 thousand US dollars, up 58.57% over the same period last year. The situation is very gratifying. The company has established cooperative relations with Puyang's more than 50 enterprises, which also reflects the production and sales situation of Puyang shoe enterprises this year. < /p >
< p > < strong > keep up with the world trend and strengthen self brand > /strong > /p >
< p > early November, a businessman from Australia was very precious and even mysteriously brought a pair of shoes with the latest trend. He found that Zhejiang Shan Di import and Export Co., Ltd. was ready to place the order. However, in Xiaoshan, the Australian businessman found that similar style shoes had already been on the exhibition rack of cedar company. This can not help but surprised the businessman, and praised him for keeping up with the trend of the world. He also assured the order to the company. < /p >
< p > in fact, such an example now occurs in footwear enterprises in Xiaoshan. Liu Feng, manager of enterprise management department of Zhejiang Shan Di import and Export Co., Ltd., told reporters: "we are doing both ends of the product, one is < a href=" http://sjfzxm.com/DESIGN/designer/index.asp "> design R & d < /a >, one is sales." For this reason, Shan Di has opened up the development department since its inception, and in order to keep up with the international trend and develop the market, Shan Di will regularly participate in the exhibition to learn various new elements. Only this year, he will attend 8 exhibitions at home and abroad. On the one hand, there are the latest international trend elements, and on the other hand, they integrate into their Chinese elements, which has been recognized by businessmen. Up to now, the import and export of Shan Di has applied for 13 appearance patents and 8 practical patents. < /p >
< p > when the disadvantages of the import and export low end shoes are exposed constantly, the shoe enterprises in Xiaoshan are also seeking continuous development. Judging from the situation in the whole region, shoe manufacturers have shifted from simpler shoes to shoes with higher prices. Shoes with lower prices usually cost 3 to 4 dollars per factory price, while shoes with high prices have reached 20 dollars or so. < /p >
< p > in fact, knowing that the value of low end shoes is not high, some shoe enterprises in Xiaoshan have already embarked on the branding path. Booker graphics, like the Booker shoe industry, has successfully declared Xiaoshan's famous products. The Booker trademark has also successfully declared a well-known trade name in Xiaoshan. At present, a product named Booker's poetry has also declared the famous brand product of Xiaoshan, and has entered the stage of publicity. < /p >
"P", as the import and export company's shodi shoes industry, has begun to take the branding path. In 2010, it registered the "Shan Di" trademark successfully, and this year registered another overseas brand in Hongkong. "Next year, we intend to register the" foreign brand "of" Shan Di "in more countries. Liu Feng said. At present, Shan Di is also applying for Hangzhou's export brand, and then intends to apply for Zhejiang's export trademark. < /p >