Luxury Brands PPR And LVMH Will Target China'S Men'S Wear Market

< p style= "TEXT-ALIGN: center" > < img style= "WIDTH: 342px; HEIGHT: 209px" border= "0" 209px "" "" "" "" / ">" > ".

< p style= "TEXT-ALIGN: center >" famous a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > brand Ermenegildo Ermenegildo (Zegna) mens wear.

< p > "our performance in 2011 was pretty good.

In the past year, not only did the Asian market grow gratifying, but also the sales volume of the US and Europe was very good, and many tourists from Russia, Brazil and China contributed a lot to it.

< < /p >.

P, who is the chief executive of Italy a href= //www.sjfzxm.com/news/, luxury brand /a Ermenegildo Zegna (Zegna), is called Jagna.

He said that the background of this sentence is that there was news recently that Zegna was going to Hong Kong to go public.

From the words of Jagna, we can also understand the reasons for Zegna's listing in Hong Kong.

Related data show that sales increased by more than 20% in Zegna2011, with sales from mainland China and Hongkong, Brazil, India and Russia as high as 40%, while net profits increased by more than 3 times to 60 million euros (about 639 million Hong Kong dollars), while more than half of the new stores in Zegna2011 opened in new regions such as China and Vietnam.

< /p >

< p > also aiming at a href= "//www.sjfzxm.com/news/index_h.asp" > Chinese men's clothing market < /a > France PPR group and LVHM.

< /p >

P PPR group owns Yves fashion Saint Lauret and Balenciaga, but no high-end men's wear brand.

In previous years, PPR group was wholly prepared to acquire the Italy men's wear brand Bly Noni (Brioni), which has a history of more than 60 years, and is loved by many political celebrities and movie artists.

It is interesting that PPR president has said he intends to buy a Chinese brand with "own characteristics" instead of imitating European luxury goods, but "this is hard to find in fashion or accessories industry".

PPG group action soon, LVMH group announced that Berluti men's clothing brand will be a large-scale adjustment, the same is the sword of China.

Besides, Hugo Boss, Burberry, Armani, Dunhill and other brands have gained a firm foothold in China's men's wear market.

< /p >