New Opportunities For Leisure Brands To Become Sports Brand Clothing

< p > > a href= "//www.sjfzxm.com/news/index_cj.asp" > sports brand < /a > vigorously promoted or even sold, resulting from the enormous pressure of high inventory.

According to the 2012 annual report of China sporting goods industry, the total stock of the six major domestic sports brands such as Lining, Anta, XTEP, XTEP and PEAK is up to 3 billion 721 million yuan this year, compared with the total inventory of 3 billion 699 million yuan at the end of last year, which has increased by more than 22 million yuan.

China's sporting goods industry, especially the sports equipment industry, began its market downturn in 2010. So far, there has been no sign of haze.

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< p > "in the sporting goods industry chain, the added value is more reflected in the two ends of design and marketing, and the lowest added value in the intermediate link.

Only by realizing the "smile curve" mode of re research, heavy marketing and light manufacturing as soon as possible, can we get rid of the rigid development mode and find a way out, so that the Chinese sporting goods industry can win real sustainable development.

Bao Mingxiao, director of the sports and Social Sciences Research Center of the Institute of sports science of the State General Administration of sport, said the 2012 "sports and urban brand" national experience exchange activities held recently.

With the overall slowdown in the growth rate of the industry, the competition of China's sporting goods industry will further intensify, and the trend of the "two shuffle" of the whole industry will become more obvious.

Facing the increasingly stagnant sporting goods industry, PEAK Group Chairman Xu Jingnan bluntly said: "next year will be the key year, let's see who can survive."

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< p > whether it is a traditional brand with a considerable market share or an attempt to open up the new brand of "a href=" //www.sjfzxm.com/news/index_s.asp "to open up the market < /a", customized service is becoming a common choice for them to attract customers.

But this time, the "customization" launched by businessmen is no longer the appearance of those who are lofty and lofty at the time, but has gone to a more popular way of "light luxury": a price and quality are between the mass production of high street brands and luxury brands.

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< p > provide customers with DIY exclusive customized service at a low price, so that each single item is branded on the owner and become unique. This is probably one of the biggest innovations of Nike, an international sporting goods predator since its entry into the Chinese market in 1980. It has also become a "unique weapon" in the current decline and loss of many sports brands.

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"P", in a weak environment, how to build a new economic growth point on the basis of stabilizing the original industry has become a major topic before China's sporting goods industry.

In response, Ma Jilong, vice chairman and Secretary General of the China Sporting Goods Industry Federation, said that after the overall slowdown in the industry, sporting goods companies have to increase their efforts in developing new markets to seek breakthroughs.

Sports and leisure products, represented by outdoor products, are becoming a new development point for the domestic sporting goods industry.

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< p > in fact, casual wear has begun to encroach on the sports apparel market in recent years.

In the past, people mostly chose sportswear for leisure. Nowadays, casual wear has become the new "a href=" //www.sjfzxm.com/news/index_h.asp "fashion choice" /a.

Therefore, breaking through by casual wear is the choice of many sporting goods companies.

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