American State Clothing Is Helpless, Leaving The Brain Drain.

< p > in recent days, on the micro-blog of a href= "//www.sjfzxm.com/" target= "_blank", "dress less /a", former vice president Cheng Weixiong, the slogan "Bosteng is not only a down jacket" has appeared frequently, but this also indicates that he has already had a new battlefield.

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< p > for Bosideng, which focuses on the development of non down garments business, it is a blessing to attract such an experienced and experienced person. For the United States which is still in a predicament, losing a useful force who has worked hard for 13 years is undoubtedly a blow to Chairman Zhou Chengjian.

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< p > in fact, the brain drain of American state has risen to the same problem as high inventory.

Because many of the left behind elite are active in the new "site", so many domestic "a href=" //www.sjfzxm.com/ "target=" _blank "clothing" /a "enterprises are all active talents from the American talent production line.

Mei Bang has also won the title of "Whampoa Military Academy of China's clothing industry", but this title may be five miscellaneous to Zhou Chengjian.

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< p > before Zhou Chengjian went to market in 2008, he had witnessed six large-scale personnel shocks, including 5 management departures in 1997, 19 managers leaving in 2002 and 2 vice presidents in 2004.

In 2008, Lu Xiaohu, director and chief financial officer of the United States, resigned.

In 2009, vice president Yang Geling also submitted a written resignation.

Since then, Min Jie, vice president of information system, has left.

In July 2012, Cheng Weixiong, vice president of the United States for 13 years, submitted a written resignation report.

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< p > "it's normal to point to people's nose and roar at the table. His management mode is simply" no need for you to have any idea, only to help me implement it. "

A member of the United States and the United States introduced to the first Financial Daily reporter, "however, in recent years, Zhou has tried to control his emotions and changed a lot. His temper is much better than before."

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< p > he told reporters that Zhou's merits and shortcomings were obvious. He had passion, intelligence and execution, but he was rude, conceited and partial.

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At P, at a media conference, Zhou Chengjian once said that he most hated his bad temper. "He was so angry that he was like a tyrant several years ago. He often scolded everyone for no reason."

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< p >, and for Cheng Weixiong, the elders of the mountain, Zhou Chengjian is also full of discontent.

He has publicly stated that he has a good relationship with Cheng Weixiong and is a good brother in private. Cheng Weixiong's departure is a personal choice of mutual respect. After a year and a half, it is entirely possible to cooperate with Cheng Weixiong again.

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< p > Cheng Weixiong also claimed to be "unable to speak and sad" when he left office, but it was "helpless" for both sides.

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< p > just, what Zhou Chengjian did not expect was that after two months of Cheng Weixiong's departure, he joined United States' strong rival Bosideng as vice president, responsible for China's new business unit.

And Bosideng is expected to learn from the fast fashion elements, speed up the laying of its product line and the establishment of domestic retail channel platform.

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Besides P, Zhou Chengjian's radical style also led to the strategic mistakes of ME&CITY brand.

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< p > ME&CITY set the target of selling 2 billion yuan in 2009, but sold only 350 million yuan in the end, with high inventory, large losses and continuous closure of shops.

Soon, the American dream of imitating fast fashion became a bubble. Cheng Weixiong, who was appointed ME&CITY executive vice president of the brand, was depressed.

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< p > for Zhou Chengjian, the brand of ME&CITY is not a mistake.

"The pursuit of scale should not be the top priority of enterprises. The root of the problem is that there is not enough risk awareness because the cost is not there and the profit is not achieved."

He often uses ME&CITY to remind himself that he does not want to be big and aggressive.

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< p > nowadays, apart from dealing with the high inventory of American state, Zhou Chengjian is also facing more and more deep cracks with franchisees.

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P, a Zhejiang affiliate, told reporters that, like most clothing brands, Smith Barney also squeezed the profits of channel businesses. Franchisee's purchase discount was much higher than that of Direct stores, and the order index increased year by year. The ability to digest inventory was declining, and the profit margins of franchisees were getting smaller and smaller.

"For a long time, < a href=" //www.sjfzxm.com/news/index_s.asp "> franchisee < /a > may prefer to give up the order."

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