HOPERISE Fashion High-End Men'S Clothing To Explore Cultural Fashion

< p > create "model shop", ERP project will enter the implementation stage, and will cooperate with Beijing cultural development foundation deeply.

At the beginning of the Spring Festival in 2013, German style high-end a href= "//www.sjfzxm.com/news/index_f.asp" > men's wear > /a > HOPERISE launched a series of new projects, involving marketing, brand, product, information and other key modules.

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After P accumulated over several years, HOPERISE has won wide acceptance in the market.

The deep foundation and a series of new moves made HOPERISE explode in the new year.

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< p > < strong > cooperation with cultural institutions gives the product vitality less than /strong > /p >

Although P has inherited the design concept of Bauhaus Art Institute in Germany and has R & D design team in Germany and Taiwan, HOPERISE has never stopped exploring.

How to be remembered in many brands of less than a href= "//www.sjfzxm.com/news/index_f.asp" and "fashion casual" /a? How to form the brand's own product style and how to endow the product with sustained vitality? In 2013, the contact with the Beijing cultural development foundation enabled HOPERISE to find its own way.

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< p > "at present, more and more men in the country are pursuing the personalization and fashion of the dress. The idea of relaxing themselves and emphasizing individuality has gradually entered the hearts of the people."

Zhuang Bishuang, chairman of HOPERISE brand, believes that the Beijing cultural development foundation has many agents of the world's top domestic and foreign painters and artists. Once the cooperation between the two sides is determined, through this organization, HOPERISE will be able to get the authorization of these artists and apply their works to the commodity design.

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< p > put art in fashion and fashion, and make fashion more cultural.

"Fashion is fashion, life, attitude, and cultural inheritance."

Zhuang Bishuang said that through the Beijing cultural development foundation, the products of HOPERISE will be further upgraded, from the previous edition and fabric to the integration of Chinese and Western culture and art elements.

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< p > < strong > relying on ERP project to create model standard store < /strong > /p >

The ERP project, which is implemented jointly with the world leading IT and management Consultation Service Co IBM, was launched in January 2013. < p > > a href= "//www.sjfzxm.com/news/index_f.asp" > HOPERISE < /a > the ERP project, which is implemented jointly with the world's leading IT and management IBM, has been formally launched. At present, the role of the ERP project has gradually emerged. "With the help of the advanced concepts and best practices in the fashion retailing industry, and the systematic management pformation and meticulous management methodology, the project has helped the construction and implementation of the information technology in the whole country, which has greatly promoted the operation and management efficiency of the business and promoted the rapid internationalization of the brand in China."

At the beginning of cooperation, Zhuang Bishuang once said that HOPERISE hopes to enhance its competitiveness in all aspects through cooperation with IBM.

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After building a solid foundation for the P system, this year, HOPERISE focuses on the fine management pformation of the channel, and plans to build the standard store to enable the channel's fine management experience to be popularized rapidly to all levels of terminals.

It is reported that HOPERISE has selected a model store in key markets nationwide, and has set up a comprehensive and meticulous management system in its pilot projects.

Once the system is successfully implemented in the sample store, HOPERISE will allow stores in the surrounding area to appoint shop managers and shops to help enter the model store and accept the "on-site teaching".

After that, the trained management will bring the experience back to other salesmen.

Through the upgrading of internal management level, HOPERISE's channel size is also growing.

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