Chengdu Shoe Center Will Pform From Manufacturing To R & D Marketing.

The Chengdu international shoes exhibition opened in March 24th P released the signal: Chengdu shoes center will pform from manufacturing to R & D Marketing -- < /p >

< p > March 24th, opening of the 2013 Chengdu international shoe exhibition, and Sichuan exported shoe city was officially put into use.

The two big events in Sichuan footwear industry have released a strong market signal. After more than 20 years of development, Chengdu shoe center is about to pform from manufacturing to R & D marketing.

This means that more than 1000 shoe enterprises in Chengdu, more than 300 million orders, the output value of nearly 40 billion yuan needs to be pferred.

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< p > who will be the recipient of the industrial pfer? The cities and prefectures in the province have already acted: last year, Bazhong signed a cooperation agreement with Daphne, Anyue will build Yucheng footwear industrial park, and Leshan also introduced various policies to develop the footwear industry.

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< p > however, how can we pfer Sichuan's shoes to achieve industrial upgrading and achieve the vision of developing more industries by industry?

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< p > < strong > opportunity: industry pfer brings industry cake > /strong > /p >

< p > last year, Chengdu designated the ecological zone around the city, requiring the relocation of the existing industrial enterprises in the area, while most of the small and medium-sized shoe factories gathered in the "red line".

"The new urban planning has made the shoe enterprises that originally developed here have to be pferred, coupled with the rising labor costs in Chengdu, and the labor-intensive industries such as shoemaking also need to be pferred."

Li Kaihua, President of Sichuan Leather Industry Association, said.

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< p > in the past year, the export price of women's shoes in Chengdu rose to varying degrees, mainly due to the increase in labor costs and raw material costs.

Many shoe makers are still unforgettable. In 2011, due to the tight operation of the capital chain and the international financial crisis, the order volume of most enterprises declined sharply, and some small businesses even went bankrupt.

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< p > now, the footwear industry in Chengdu, which is centered around Wuhou District, has begun to "upgrade" the way from the lowest value-added OEM to marketing window and R & D design center. The advantage of this is that it can launch a sprint to the high-end industry, get high value-added industrial value, and occupy a larger market share.

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< p > compared with Chengdu with high cost of land and labor, Sichuan has abundant labor force and low cost, and its land index is loose. With the continuous development of traffic construction, regional advantages are gradually emerging.

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< p > < strong > puzzle: where to turn? What is the next item? < /strong > /p >

< p > Bazhong Economic Development Zone will focus on the development of shoemaking industry. Anyue will spend 4 billion 500 million yuan to build Yu Cheng footwear industrial park in the next 5-8 years. Leshan Muchuan and Qianwei will undertake industrial pfer of the built shoes industrial park.

At the meeting, government officials in 9 cities and prefectures in the province showed their advantages.

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< p > however, where should we go? Where should we turn? Merchants and enterprises are confused.

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< p > talking about the scramble for Daphne group last year, Wang Dade, director of the Bazhong Economic Development Zone Investment Promotion Bureau, is still fresh in memory. "On the day of the discussion with Daphne, we went to the leadership of 4 cities, and the" second in command "came directly to some places.

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< p > "as long as it is said that there are big shoe manufacturers in Sichuan, or Chengdu shoe enterprises have to pfer, they will try their best to strive for communication, and then do landing work."

There are local businessmen sigh, half a year has been rushing around the local and Chengdu.

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< p > Li Kaihua said that the shoe industry shift in the current round is in the initial stage, and every place wants to take a place in the market. The positive attitude is good, but scrambling and pferring in disorder can not bring benefits to the healthy development of the industry and the place.

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< p > not only local governments but also enterprises.

"Some locational advantages are similar, giving preferential policies and so on."

Wu Deguo, chairman of the Chengdu Yi Bai Lan shoe industry limited liability company, said that many places had no foundation for shoemaking and no related supporting enterprises. Under similar conditions, where to go is a choice problem.

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< p > < strong > suggestion: the most important thing is to do a good job of matching, < /strong > /p >

< p > "the government can only set up the platform, and the industrial pfer must make good use of the strength of the market."

Chen Lidong, deputy director of the provincial Commission of letters and commissions, said that the local governments should first recognize the characteristics and the ability to undertake their own regions, and then "have a definite purpose" in attracting investment projects, so as to avoid wasting resources caused by disorderly competition.

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< p > Li Kaihua said that according to the development path of "one capital garden" built by Sichuan planning, the development pattern of shoe industry with Chengdu as the center and multi layout will be formed.

"The population base is not large enough to undertake small and medium sized shoe-making enterprises in Chengdu. Large areas can make more efforts in attracting investment from leading enterprises."

He suggested that it is a top priority and a key element to enhance the attractiveness of the footwear industry to make good preparations for the shoe-making enterprises and make the industrial chain complete and centralized.

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< p > this is also what Wu Germany values most. "Too high logistics cost is not suitable for long-term development of shoe enterprises."

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< p > it is gratifying to note that many local governments have such awareness.

Bazhong revealed that at present, while building Daphne's shoe making parks and production lines, it has been negotiating with a number of supporting enterprises, hoping to have enterprises in Bazhong.

Qianwei, Leshan, also has a connection with a large leather raw material enterprise in Chengdu.

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