Men's Shoes Brand Story VANS Men's Shoes

　　 Brand creation

Brand founder: Paul Van Doren Paul Van Doron

In 1966, Paul Van Doron and his three partners in Paul Van Doren founded Vans brand in Anaheim, California.

In 1966 and March 16th, the first retail store was opened in Anaheim, Vans, 704 Broadway East, Anaheim. Van Doron Rubber Company (the original name of the company) has its own workshop, which was unique at that time. On the first day of the opening ceremony, 12 customers came to the shop and bought it on the same day in the afternoon. shoes 。

　 Brand introduction

The famous sports leisure brand VANS was founded in 1966, Anaheim street, California, USA. CASUAL FOOTWEAR has been built. The style of its brand is loved by fashionable young people in the United States, Japan and Hongkong. The sole of the first pair of VANS shoes is made of diamond grain. After that, Paul adds a straight line to the sole of the VANS shoes, so that the sole of the shoe is more tightly laid to prevent slipping. The main use of a conservative softening method (vulcanized sole) makes shoes have a hard tissue.

　　 Brand charisma

Today, Vans conquers more and more young people with their own unique charm. In their hearts, Vans, forty, is not only a pair of shoes. clothes But a different attitude towards life. Because each of their shoes is a unique personality, to publicize the vitality of youth, to stimulate the enthusiasm of many people's hearts, has become the "love" that many people contend for. The birth of Vans SK8-Hi is due to the civilization of the skateboard, and SK8-Hi is finally set up for the joyful enthusiasts of the skateboard. After that, the SK8-Hi was brought into the tide by the collaboration of the Harajuku brand. No matter whether you know skateboards in your life, you will know VANS, because skateboarding culture and VANS's brand story are complementary. VANS's brand expansion is also thorny and bumpy for its existence. The failure of decision making led to the first expansion failure. VANS learned the lesson of blind expansion and adopted a two-way strategy to take the lead in the field of street sports. Many stars and extreme sports players' "only" choice is VANS. The charm of VANS lies not only in the style of its products, but also in its spirit.

　　 Brand characteristics

Vans is the leading brand of extreme sports and youth culture.

For Vans,

Extreme sports = skateboarding, surfing, skiing, waking, water skiing, BMX, motocross.

Young culture = extreme sports, art, music, street culture.

　　 Marker element

Because the 9 straight lines of the sole and diamond patterns are similar to waffles.

In the late 1960, waff outsole gained popularity from surfers and skateboarding enthusiasts for their excellent grip and wear resistance. Especially when making technical moves, it fits perfectly with the skateboard surface. From then on, slippery men began wearing Vans shoes, and Vans became a symbol of young culture in southern California and around the world.

We have thickened the sole to two times that of the ordinary shoe, which is more durable. At the same time, we also use pure raw rubber to make sole, without adding any other materials to ensure the quality of shoes.

This makes Vans professional skateboard brand status indestructible. Waffle sole has become one of the necessary professional equipment for slippery hands.

　　 Off The Wall

The Tony Alva, the ancestral figure of the skateboard world, was the first slippery hand to make Off The Wall aerial movements. In 1976, he made the action of sliding away from the pool and balancing her landing. This action is called Off The Wall.

For Vans, this sentence also means the unique, personal style and the courage to try things that others have not tried before.

Since 1976, the Off The Wall Logo has been used on the heels of Vans shoes. Now this sentence has become the brand logo.

Off The Wall, as a symbol of extreme sports, is the symbol of Vans brand. It expresses a spirit of innovation and self expression, representing extreme sports and young culture.

Since then, Off The Wall Logo has also become a symbol of skateboarding.

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　　 Side streak

The symbol of Vans is the side stripe on both sides of the shoe.

This extremely eye-catching side streak is the pattern painted by Paul Van Doron, the founder of the brand. Now it has become the symbol of Vans shoes.

The side stripes first appeared on the shoes of Old Skool in 1977, when they were white leather side stripes, and Vans's first pair of shoes containing cortical materials.

　　 Black and white chessboard

The black and white checkerboard pattern is inspired by the design competition held every month for children in southern California. At that time, all branches in the United States allowed children to play their creative role. The winners could also visit factories and visit Disneyland on a monthly basis.

The black and white checkerboard pattern first appeared on the design of the side of the shoe and was used only on the upper of Slip-On in 1981.

The Slip On that made black and white checkerboard really red through half the sky depends entirely on the movie "open American Academy" released in 1982. The hero wearing a Slip on appeared in the film in a close-up, very Off The Wall personality.

Today, the black and white checkerboard Slip-On has become a very representative shoe of Vans.

　　 Custom shoes

In March 16, 1966, since the opening of the first retail store in Vans, Vans is the only company in the world that can make canvas shoes for you.

Paul Van Doron found that letting customers play their imagination will be a great success for Vans. Customers can choose from 100 different designs and packages, specially customize a pair of shoes. 19 days later, they can get customized shoes made by them, representing their personalities.