Cotton Textile Enterprises Need To Get Out Of The Low-End Homogeneous Competition Dilemma

Experts believe that China's cotton Spin The industry is facing great pressure from upstream to downstream. Cotton textile enterprises need to get out of the low-end homogeneous competition dilemma and break through from branding and high added products.

Cotton price

In the middle of March, the northwest of Shandong Province was dressed up in green fields. In less than a month, the local species. cotton But in the interview with reporters in Dezhou and Liaocheng, the cotton fields that should be reserved are now turned into wheat fields.

"Originally this piece is the cotton field, but now basically has planted the wheat, the corn." Jin Qingli, a farmer in Jin Hao Zhuang Town, Linqing City, Shandong, said, "cotton prices are low in these two years, and the yield of wheat is high."

Reporters learned that in September of last year, the government raised the price of temporary cotton storage and storage, and lint was 20400 yuan per ton, which amounted to 8.7 yuan per kilogram of seed cotton. Since cotton linen is low in all parts of the country, the purchase price is generally lower than this price, which makes the situation of "abandoning cotton and growing grain" continue.

"From this year's cotton farmers planting intention survey, cotton planting area in Dezhou will also decline. The existing planting area is about 1 million 100 thousand mu, and the planting area in 2008 is 2 million 900 thousand mu. Ma Junkai, Deputy Secretary General of Dezhou Cotton Association, said: "the national situation is also not optimistic. The national cotton market monitoring system survey showed that the cotton planting area of 67 million 515 thousand mu this year decreased by 4 million 272 thousand mu, or 6%.

Although cotton growers complain that cotton prices are too low, they are relatively high relative to international cotton prices.

Purchase and storage support cotton price, and give later stage. Reserve cotton The processing has left a difficult task. According to Sun Liwu, an analyst with Zhuo Chuang's information and cotton industry, up to 6 million 380 thousand tons of storage and storage has reached a record high since the end of last year. At present, China's total cotton inventory has exceeded 55% of the world's total.

pressure

Taking a look at the survival situation of cotton textile enterprises over the past two years, some people in the industry have summed up in this sentence: "the year before last is going to stock, last year is going to capacity, and this year is going directly to enterprises." At the same time, the plight of cotton textile industry is mainly manifested in the following aspects.

First, the cost of labor is high, but it is still difficult to recruit workers. Shandong, clothing In recent years, the head office of the group has maintained a steady growth trend. For this reason, a new factory area with an area of 300 mu has been set up. However, the new factory has not been fully operational until now. "We had planned to introduce workers in Pakistan and Bangladesh, but we failed in the end." Yuan Wenhe, chairman of the company, told reporters that "in recent years, the company's salary has increased by more than 15% per year."

Two, it is difficult to digest the difference between inside and outside cotton prices. Although compared to the peak period of more than 5000 yuan / ton has been reduced, but the current price of more than 3000 yuan / ton difference makes textile enterprises difficult to digest, especially for small and micro textile enterprises, because there is no quota, business pressure. "At present, some large enterprises are beginning to acquire foreign cotton bases to stabilize costs." Sun Liwu said.

Three, the situation of internal and external needs is grim and international competition is intensified. The Shandong Textile Industry Association has learned from the enterprise survey that, most of the enterprises reflect that foreign trade orders are generally reduced by the impact of the international economic situation. Even if they receive orders, they are smaller than the previous ones, the price is low, the standard requirements are high, and the order period is shortened. In addition, due to the increase of China's comprehensive factor cost and the enhancement of textile competitiveness of neighboring countries, some of the orders in the international market have been flowing to Southeast Asian countries.

Four, the tax burden is high. Some enterprises have reflected that the input tax rate of cotton is 13%, the sales tax rate of cotton spinning products is 17%, and the cotton textile enterprises bear 4% unreasonable tax burden. This "high tax and low deduction" tax policy has further affected the normal development of textile enterprises.

Break through

Reporters learned that in the face of difficulties, textile enterprises tried their best to lower costs and expand the market as far as possible to survive. But from the perspective of better developed enterprises, they tried their best to avoid homogeneous and low-end competition, do well in the segmented market, and win high added value with core competitiveness, which is an important way for textile enterprises to break through.

Yuan Wenhe said that the steady development of enterprises in recent years was mainly due to the company doing fine and specialized business, and winning repeat customers by quality and reputation. At present, the company's products occupy a larger market share in financial institutions and airlines, supporting enterprises to cope with the complex economic environment.

In the view of Wu Mingfeng, general manager of Fu Tian Group Limited by Share Ltd, precise market positioning and subdivision and optimization of market structure are also the key for enterprises to expand overseas markets. "We build a hierarchical marketing system according to the quality of products, striving to make every brand have a clear and accurate market positioning."

For the interests of cotton farmers, Ma Junkai believes that the government should continue to implement the cotton purchase and storage policy, and raise the cotton temporary purchase and storage price in 2013 before the new cotton planting, so as to mobilize cotton farmers' enthusiasm for planting cotton. In the light of the grain direct subsidy policy, the cotton direct subsidy mechanism should be established as soon as possible. According to the subsidy standard of not less than 100 yuan per mu, cotton farmers will be directly compensated to stabilize the cotton planting area and maintain the domestic cotton self sufficiency rate.