How To Attract Customers In Shoe Stores? Five New Points

Wandering in busy busy streets, why do you go into A house? shoes Shop but not to B shoe store? Why do you stay away from A shoes shop for a long time and rush through B house? There may be many reasons, but the most important thing is the atmosphere of the shoe store. According to the survey, the intensity of consumers' desire to buy and explore is different from that of a street, because the atmosphere of shoe store and shoe store is different. The shoe shops that attract consumers generally have the following characteristics.

　　 One, the shop is bustling outside.

Generally speaking, shoes on the street brand shoes store are life products, not luxuries. Consumers generally have impulsive ingredients when buying. In front of the shoe store, there are usually shouting hands, specially for the shoe store to attract customers, and there are some speakers at the door of the shoe store, which advertise the shoes in the store. These measures in shoe stores have only one aim - to create a strong sales atmosphere.

Practice has proved that the shoe store's strong atmosphere attracts consumers. If the store is cold, consumers will not see the shoe store. A brand sells well in Chengdu, and its general manager is proud to say to Tan Ru, the footwear brand observer of China, that he uses a promotional method in every shoe store in Chengdu, that is, weekly promotion in shoe stores. The first step in the sales promotion is to let the shopping guide wear a microphone and keep shouting outside the shop, shouting the contents and promotions. Most consumers have the mentality of buying cheap. This kind of propaganda is very useful and makes the shop lively. People who pass by the shop door usually have a look at the store. After entering the store, they give the chance of sale to the shoe store. Don't blow your head out of the shop, don't overexert your customers, make customers uncomfortable, or make customers feel that there are countless needles to stab themselves. That's just the opposite.

　　 Two, promotional advertising is distinct.

When we decorate our shoes shop, we usually pay attention to the use of lights and colors, and pay attention to the display of windows and the use of light. But the most effective way to attract consumers is to actively and automatically advertise outside the store. A distinct promotional advertisement can not only help consumers understand the quality, characteristics, uses and prices, activities and other information of shoes, but also make the impression of the brand left by consumers. It also has persuasion and communication function, which can stimulate consumers' potential purchase consciousness, change their prejudices and negative attitudes, and influence customers' purchase behavior.

Under normal circumstances, brand shoe stores can accomplish visual decoration and communication outside the store by doorway banner, wall portrait, front door coloured flag, step sticker, publicity banner and other promotional vehicles. The bright advertisement can create the selling atmosphere of the shoe store. The shoe store has a strong sense of vision, so as to effectively attract consumers' enthusiasm. If you add the salesperson's voice and action in front of the door, you can create a strong and hot storefront sales atmosphere, so that all the people passing through can quickly enter the shop desire.

　　 Three, create a warm selection of people.

Customer entry is just the beginning of sales, so that the ultimate goal of creating a good atmosphere for a shoe store is to let consumers buy products from shoe stores. In order to enable consumers to quickly integrate into the storefront atmosphere, they are happy to purchase them. Shoe products To avoid the embarrassment of consumers leaving quickly after seeing a few eyes, it is necessary to mobilize the atmosphere of shoe shops to buy shoes. How to deal with the selling atmosphere in the shoe store is a skill. If you only let the customers feel that your shoe shop is beautiful, the salesperson is warm and considerate and pleasant, but you have no desire to buy, then the sales atmosphere of your shoe shop is not strong enough, and your measures are failure.

How to make your shoe store have a strong sales atmosphere? footwear industry Brand observer Tan Ru said: first of all, you need to create a hot rush to buy shoes in the shoe store. Because customers are curious, as long as people are surrounded by a pile, some people want to come in to see. The manager can make use of his personal connections or use special skills to make people shop at first. When the real customers come around, they can attract a group of guests to another group, so the circulation can enhance the popularity and form a panic buying rush. In fact, many consumers have a tendency to become public. It is very important to use this psychology to create warm purchase scenes, or to dump shoes at any price or to limit the time of price reduction, so that consumers can instantly purchase desire.

　　 Four, shoe shop must have movement.

Tan Ru, a shoe brand observer in China, found that some of the shoe stores with less traffic were particularly quiet. The attendee tended to concentrate on the computer, and the clerk sat on the chair motionless and listless. A customer was in the shop. The clerk immediately regarded the customer as "God" and was so enthusiastic that the shoppers felt that their shop attendee would have a trap behind them. Such a shop would let customers sit on pins and needles and would only rush past.

Lu's spring and Autumn Annals all said, "water is not rotten, but family hinge is not worm eaten." That is to say, the moving water will not rotten, and the rotated door shaft will not be eaten by worms. The secret of this remark lies in a word of movement, which can be developed by movement and bring vitality and vitality to sports. In order to create a strong sales atmosphere, the shop assistants must also move. Only when they move, can customers feel the vitality of the shoe shop and the shoes that you can sell. If the shoe shop is difficult to move, then the shoe shop's sales can only wait for the dead.

Of course, the shoe store must be noisy or not to let the salesmen roar or jump. The salesperson can tidy up the shoe cabinet, clean up the health, put some small articles, put some advertising films, and the shop assistants are fashionable and fashionable, active and active. As long as you move, the shoe store looks lively, and the sales atmosphere will attract customers' attention.

　 Five, pay attention to shoe store details

Many shoe stores now pay more and more attention to the hardware details of shoe stores, such as India's heart bird not only working hard at its brand shop's lighting, display, shoe cabinet design, but also noticing the placement of eraser. shoe machinery The details of the packaging, umbrella rack and so on, aiming at the difference between the left and right feet of the people, they also put foot gauge to recommend suitable shoes for the customers. At the same time, they display a lot in the shoe store's prominently. They can feel a lot of customers' feeling and make customers feel cheap.

The profit level of shoe shops lies in the selection of shoes, display, sales skills, sales promotion and so on. It also lies in the idea of operators and salesmen, and how to convey their sales attitude to customers skillfully. Conditional shoemaker can also set up TV screen and sound in the store, use TV broadcasting to create momentum, preach, bring up the impulse of customers to buy, and complete the transformation of customers into customers.

To create a good sales atmosphere is the combination of shoe store software and hardware. The role of people is very important. Consumers need a sense of respect. When you give gifts to consumers, you need to explain the reasons for sending them. They should emphasize that gifts are not delivered by everyone. It is necessary to communicate with consumers in a proper way, that is, they can make people feel like they are floating, and do not let consumers have a purposeful sense of purpose in your language. As long as you create a good sales atmosphere, consumers will willingly take out the money in your pocket and go back to your shoe store again and again.