Chinese Clothing Brand Forum: New Opportunities For Garment Industry

< p > cross boundary exchanges between enterprises, investment, media and universities, and associations and chamber of Commerce speak freely. Yesterday afternoon, the MBA School of Zhongnan University of Economics and Law jointly held the "Han school" a target= "_blank" href= "//www.sjfzxm.com/" > clothing "/a > brand path" forum. The guests did not shy away from the difficulties, but at the same time, they were more confident: "spring" has arrived. As long as we make good brand strategic planning, the garment industry will soon usher in a new great development. < /p >
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On the forum, Professor Wang Haisu, a member of this expert advisory group and director of the enterprise value research center of Zhongnan University of Economics and Law, made the first speech: at any time, when doing business strategy, we should examine ourselves from three points: "what, what to do and how much to value". < /p >
After P, guests from the conference began to collide with many ideas from the aspects of enterprise characteristics and brand positioning, industry chain and sales channels, brand building connotation and extension, market segmentation and consumer groups. Liu Shuren, chairman of the Wuhan clothing trade association, Yuan Tian a target= "_blank" href= "//www.sjfzxm.com/", "dress less than /a" chairman of the board of directors and so on, said that in recent years, few media like Chutian Jin Bao, with intensive interviews and strong reports, have made plans for Han style clothing brand building. The rise of Han school is closely related to the healthy operation of the brand. < /p >
< p > > Wuhan a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > University Distinguished Professor Mao Lihui and others believe that Wuhan has quite good clothing industry development resources, and the government, enterprises, media and industry organizations can exert their efforts on their respective platforms and form a resultant force. Huang Bingling, the chairman of Ou Xun garments, said that clothing also has a soul. The more sophisticated the brand operation is, the more precise the customer base will be, and the more the market will be able to do it, "the sub market is sometimes a bigger market". < /p >
< p > Shen Xiangsheng, Dean of the school of communication at Wuhan Textile University, said that the practice has proved that the demand for clothing has shifted from practicality to "beauty", which requires the managers of garment enterprises to understand the aesthetics of life and complete the transformation from product design to lifestyle design. < /p >