The Royal Family: Diversified And All-Round Shaping The Unique Concept Of Royal Underwear Brand

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< p > 2013 < a href= "http://sjfzxm.com/news/index_z.asp" > Shenzhen international underwear exhibition < /a > perfect curtain down. During the exhibition, we were lucky to interview the head of Italy Prince family brand. < /p >
< p > reporter: is this your first time to participate in the exhibition of "a href=" http://sjfzxm.com/news/index_f.asp "underwear > /a" in Shenzhen? Can you tell us something about your purpose of exhibiting? What is the difference between this exhibition and what it was before? < /p >
< p > Prince family: This is the second time we have participated in the Shenzhen underwear exhibition in Italy, the a href= "http://sjfzxm.com/news/index_c.asp" and the prince family's /a brand. The purpose of the exhibition is, of course, to show the charm of the royal family brand and the strength of the enterprise through the platform of Shenzhen underwear exhibition. In this exhibition, we pay more attention to the performance of brand characteristics and core values. < /p >
< p > reporter: what do you think is the most impressive impression of this Shenzhen lingerie exhibition? < /p >
< p > Prince family: this Shenzhen underwear exhibition is a grand event of the underwear industry in China. Exhibitors have more brands, better arrangements for activities, and more professional quality. < /p >
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< p > reporter: what is the theme of this brand? A brief introduction to the main series? < /p >
< p > Prince family: the theme of our royal family brand in Italy is a unique Royal underwear culture theme based on the brand luxury, sexy and elegant brand positioning. Every series of ours is the main one, because each series has unique design inspirational stories. < /p >
< p > reporter: there are many brands in the underwear market of China. So how do our brands differentiate from other brands? What is the advantage? That is, what do we rely on to differentiate ourselves? < /p >
< p > Prince family: in the Chinese underwear market, the difference between our royal family and our royal family is that we create a unique Royal concept underwear brand from all aspects of product, image, service, culture and so on. To say the advantage, we not only work hard on the products, but also satisfy the customers' needs to the greatest extent from the wearing experience. At the same time, we also attach importance to the psychological needs of customers to achieve a comfortable and spiritual enjoyment of clothing. Like our brand slogan: love me and enjoy the beauty! < /p > p
< p > reporter: China is a big consumer country. So what is the consumer of our brand? < /p >
< p > Prince family: China is developing at a high speed and has a higher pursuit of material and spirit. The awareness of high quality underwear consumption has risen. Our customers are very large. For example, the royal family feels like a cup of sweet coffee and soft red wine. If you know how to drink coffee and red wine, then we are the target customers of our royal family. < /p >
< p > reporter: what is the way of brand development in the future? Can you talk to us? < /p >
< p > Prince family: the royal family brand has upgraded the unique Royal concept experience terminal, and has begun to accelerate the construction of brand terminals in major cities in China. We will cooperate with the best department stores in China. Let more people feel the honorable enjoyment of the royal family brand. < /p >